10 Best the whitening toothpaste (2025)

The whitening toothpaste market in 2025 offers an impressive array of options for those seeking a brighter smile. Top contenders include brands like Crest 3D White, Colgate Optic White, and Sensodyne Pronamel, each formulated with advanced whitening agents and enamel protection. Other notable mentions are Arm & Hammer Advance White, Listerine Healthy White, and Tom's of Maine Natural Whitening, catering to various preferences. Additionally, brands like Hello Activated Charcoal and Rembrandt Deeply White provide unique formulations for effective stain removal. With these ten best whitening toothpastes, achieving a radiant smile has never been easier or more accessible.

Bestseller No. 1

Crest 3D White Advanced Luminous Mint Teeth Whitening Toothpaste, Crest Toothpaste, 3.7 oz Pack of 4 - Helps Remove Surface Stains, Whitens Teeth, Strengthens Tooth Enamel, Protects Against Cavities

CREST 3D WHITE TOOTHPASTE: You will receive (4) 3.7 oz tubes of Crest 3D White Advanced Luminous Mint Toothpaste, a part of your essential oral care routine.
REMOVES SURFACE STAINS: Crest 3D White Brilliance Toothpaste removes 90% more surface stains vs. regular toothpaste, enhancing your daily brushing routine and preventing future stains.
WHITENING BENEFITS: Get whiter teeth in 5 days, promoting white teeth and enhancing your oral hygiene routine.
FLUORIDE TOOTHPASTE: Contains Fluoride to fight against cavities.
TRUSTED BRAND: From America's Whitening Brand**P&G calculation based on U.S. reported sales data for yr ending w/o 6/11/2022, Crest is a trusted part of your teeth care regimen.

Bestseller No. 2

Colgate Optic White Pro Series Whitening Toothpaste with 5% Hydrogen Peroxide, Stain Prevention, 3 Oz Tube

Includes one (1) 3.0 oz tube of Colgate Optic White Pro Series Stain Prevention Hydrogen Peroxide Toothpaste
Experience visibly whiter teeth in 3 days* with Colgate Optic White Pro Series Toothpaste (*when used as directed)
This 5% hydrogen peroxide toothpaste uses a patented whitening formula that is safe for daily use and comes in a refreshing mint toothpaste flavor
Effectively removes tea, coffee and wine stains with the 5% hydrogen peroxide formula
Use this teeth whitening toothpaste to deeply whiten beyond surface stains

SaleBestseller No. 3

Colgate Optic White Advanced Hydrogen Peroxide Toothpaste, Teeth Whitening Toothpaste Pack, Enamel-Safe Formula, Helps Remove Tea, Coffee, and Wine Stains, Sparkling White, 3 Pack, 3.2 oz

Includes three (3) 3.2 oz tubes of Colgate Optic White Advanced Sparkling White Hydrogen Peroxide Toothpaste, Teeth Whitening Toothpaste
Remove 5 years of stains* with the Colgate Optic White Advanced Teeth Whitening Toothpaste Pack (*when brushing twice daily for 2 weeks)
This 2% hydrogen peroxide toothpaste pack uses a patented whitening formula and comes in a Sparkling White mint toothpaste flavor
Enamel-safe and effectively removes tea, coffee and wine stains** with the 2% hydrogen peroxide formula (**as shown in a laboratory study)
Colgate Optic White Advanced Hydrogen Peroxide Toothpaste is an anticavity toothpaste made with fluoride to help fight cavities

SaleBestseller No. 4

Boka Fluoride Free Toothpaste Nano Hydroxyapatite, Helps Remineralize, Appropriate for Sensitive Teeth, Whitening - for Adult, Kids Oral Care - Refresh Mint Flavor, 4 Fl Oz 1Pk

APPROPRIATE FOR GUM HEALTH & ENAMEL REPAIR: A powerhouse next generation formula for gum health by harnessing the strength of Nano Hydroxyapatite (NHA)!
REMINERALIZES & WHITENS TEETH: Thanks to its innovative formula with Nano Hydroxyapatite (NHA), our toothpaste not only effectively cleans your teeth but also aids in the remineralization process. As a result, it improves your overall tooth enamel health and helps to brighten those pearly whites
100% BIOCOMPATIBLE: Free from Fluoride, Sulfates, Parabens & Artificial Flavors & Colors - we meticulously crafted our product to be 100% biocompatible, ensuring it's safe and non-toxic for daily use. A perfect way to take your oral hygiene routine to the next level!
APPROPRIATE FOR SENSITIVE TEETH: Gentle yet effective, it provides a soothing and refreshing experience for the whole family. Embrace an oral care routine designed for a luxurious experience
MINTY FRESH: We complemented n-HA with our soothing aloe vera, bacteria fighting xylitol, antioxidant-rich green tea, and refreshing mint, to give this paste a refreshing and invigorating flavor profile.

Bestseller No. 5

Colgate Optic White Purple Toothpaste for Teeth Whitening, Teeth Whitening Toothpaste with Fluoride, Helps Remove Surface Stains and Polishes Teeth, Enamel-Safe for Daily Use, Mint Paste, 4.2 oz

Includes one (1) 4.2 oz tube of Colgate Optic White Purple Toothpaste for Teeth Whitening, Fluoride Toothpaste
This purple toothpaste removes 95% of daily surface stains for a brighter smile* (*after 2 weeks of twice daily use)
The refreshing Mint Paste flavor helps freshen your breath every time you brush with this mint toothpaste
Removes 5X more surface stains with micro-polishing action** (**vs. ordinary, non whitening toothpaste after 2 weeks of continued use)
This vegan toothpaste is gluten free, sugar free, and enamel-safe for daily use

Bestseller No. 6

Marvis Whitening Mint Toothpaste

Cold mint’s icy shiver and polar thrill provides a long-lasting taste emotion while its gentle whitening effect creates an unforgettable smile
Marvis Whitening Mint, with a sharp taste of cool mint for a pleasant and lasting freshness, helps remove plaque, while gently whitening teeth, for a brighter, more beautiful, splendid smile
Marvis flavors are created by offsetting the aroma of mint, to provide the freshness you need, with innovative notes to offer you a long-lasting pleasurable taste sensation that can be different every day
Marvis Whitening Mint comes in a distinctive, display-worthy tube that makes the perfect bathroom accessory
Made in Florence, Italy. Marvis is a superior dental brand that has been loved in Italy for generations

SaleBestseller No. 7

Crest 3D White Brilliance 2 Step Kit, Crest 3D White Toothpaste, Deep Clean Toothpaste (4oz) + Teeth Whitening Gel (2.3oz)

PROFESSIONAL WHITENING: Crest 3D White Brilliance toothpaste keeps your smile up to 99% as white as a professional polish with daily use. Stain assessed 4 weeks after a dental cleaning.
AT-HOME WHITENING: Convenient, at-home daily cleansing and teeth whitening system with Crest 3D White Brilliance toothpaste.
DEEP CLEANSING: Step 1 deep cleanser from Crest Brilliance 3D White toothpaste cleans thoroughly and freshens mouth.
RADIANT SMILE: Step 2 whitening gel from Crest 3D White toothpaste whitens for a radiant smile and white teeth.
TWO-STEP SYSTEM: Crest 3D White Brilliance 2 Step Kit comes with a deep cleansing toothpaste and a whitening finisher for complete teeth care.

SaleBestseller No. 8

REMBRANDT Intense Stain Whitening Toothpaste With Fluoride, Removes Tough Stains, Rehardens And Strengthens Enamel, 3.5 Ounce - (Pack of 2)

Includes: 2-3.5 oz Tube of REMBRANDT Intense Stain Whitening Toothpaste
Formulated: Our special formula contains micro-polishers, stain fighters, and fluoride to fight tough stains like red wine, berries, coffee, and tobacco without damaging your teeth
Instructions: This safe for daily-use whitening toothpaste contains fluoride to help strengthen and restore enamel
Flavor: Enjoy the delicious, refreshing mint flavor while you polish away years of tough stains
Whiter Teeth in 3 Days Based on in vitro laboratory testing

SaleBestseller No. 9

Purple Toothpaste for Teeth Whitening, Purple Foam Toothpaste, Purple Whitening Toothpaste for Adults, Purple Whitening Toothpaste, Purple Toothpaste for Sensitive Teeth Whitening

Purple Toothpaste for Teeth Whitening, Purple Foam Toothpaste, Purple Whitening Toothpaste for Adults, Purple Whitening Toothpaste, Purple Toothpaste for Sensitive Teeth Whitening

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