10 Best lotion for stretch marks (2025)

10 best lotion for stretch marks in 2025 offer effective solutions for those seeking to minimize their appearance. These lotions are formulated with nourishing ingredients like hyaluronic acid, cocoa butter, and vitamin E, which help to hydrate and improve skin elasticity. Popular options include products from brands like Bio-Oil, Palmer's Cocoa Butter, and Mederma, known for their targeted formulations. Many of these lotions are dermatologist-recommended and suitable for all skin types, ensuring that users can find the right match for their needs. Regular application can lead to noticeable improvements, making these lotions a must-have for stretch mark care.

SaleBestseller No. 1
Palmer's Cocoa Butter Formula Massage Lotion For Stretch Marks, Pregnancy Skin Care, Belly Cream with Collagen, Elastin, Argan OIl and Shea Butter, 8.5 Ounces
  • Stretch Mark Lotion: This non-greasy deep moisturizing body lotion is ideal for all-over body use to improve skin elasticity texture and tone and is widely recommended for stretch marks during and after pregnancy or weight fluctuation
  • Natural Factors: This hydrating and hypoallergenic body lotion formula blends Pure Cocoa Butter and Shea Butter Argan Oil Collagen Elastin and Lutein to keep skin supple and moisturized for 48 hours allowing skin to stretch more easily; a pregnancy must-have!
  • Finest Ingredients: We use only the finest natural, raw ingredients for soft, hydrated and beautiful hair & skin. We support sustainable production of Shea & Cocoa Butter and Coconut Oil. You can feel good about what you put on your hair and skin
  • Choose What's Real: Our nourishing skin care and hair care products feature real, high-quality, plant-based ingredients. Our product line for whole body care includes body butter, creams, balms, lotions, oils, soaps, pregnancy and stretch mark care
  • Why Palmers? For over 180 years, Palmer's has crafted treatment-oriented beauty products using Cocoa Butter, Coconut Oil, Shea Butter, Olive Oil & Vitamin E to soothe, hydrate, soften, replenish and revitalize skin and hair
Bestseller No. 2
Palmer's Cocoa Butter Formula Pregnancy Skin Care Kit for Stretch Marks and Scars, Dermatologist Approved, Gift for Mom to Be, 4 Piece Full Size Set
  • Pregnancy Must-Haves: Help improve the appearance of scars and stretch marks during and after your pregnancy with this maternity skincare kit featuring a collection of pregnancy essentials from Palmer's such as Stretch Marks Lotion, Stretch Marks Cream, Tummy Butter Balm and Skin Therapy Body Oil for Stretch Marks
  • Pre-Natal and Post-Natal Skin Care for Stretch Marks and Scars: Made with Cocoa Butter to soften and smooth skin, Vitamin E for even and toned appearance, Collagen and Elastin for stretchability and firmness, Co Enzyme Q10 to revitalize, and Pro Vitamin B5 to soothe sore, cracked skin
  • Finest Ingredients: We use only the finest natural, raw ingredients for soft, hydrated and beautiful hair & skin. We support sustainable production of Shea & Cocoa Butter and Coconut Oil. You can feel good about what you put on your hair and skin
  • Choose What's Real: Our nourishing skin care and hair care products feature real, high-quality, plant-based ingredients. Our product line for whole body care includes body butter, creams, balms, lotions, oils, soaps, pregnancy and stretch mark care
  • Why Palmers? For over 180 years, Palmer's has crafted treatment-oriented beauty products using Cocoa Butter, Coconut Oil, Shea Butter, Olive Oil & Vitamin E to soothe, hydrate, soften, replenish and revitalize skin and hair
SaleBestseller No. 3
Bio-Oil Skincare Body Oil, Vitamin E, Serum for Scars & Stretchmarks, Face & Body Moisturizer, 2 oz, All Skin Types
  • HELPS IMPROVES APPEARANCE OF SCARS AND STRETCH MARKS - Dermatologist recommended and clinically proven for scars, stretch marks, uneven skin tone and so much more
  • PACKED WITH NATUAL OILS - Vitamin E helps maintain healthy looking skin while natural Chamomile and Lavender Oil calm and soothe
  • LOCKS IN ESSENTIAL HYDRATION WITHOUT CLOGGING PORES - Bio-Oil Skincare Oil is a uniquely formulated, non-greasy body oil that hydrates skin and helps retain essential moisture
  • PLANET & ANIMAL FRIENDLY — Vegan friendly, paraben free, cruelty free, non-comedogenic, and 100% recyclable
  • FORMULATED FOR ALL SKIN TYPES - Helps soften skin for all types, tones, textures and safe for use on face and body and won't clog pores
SaleBestseller No. 4
Palmer's Cocoa Butter Formula with Vitamin E + Q10 Firming Butter Body Lotion, Postpartum Essentials Skin Care, Shea Butter, Collagen and Elastin, 10.6 Fl Oz
  • Firming Body Lotion: This skin firming butter with Q10 and Vitamin E is formulated to help visibly restore your body, especially after pregnancy or weight loss. This moisturizer is a great tone up cream for all skin types and features a light cocoa scent
  • Special Formula: Made with Cocoa Butter to naturally moisturize, Raw Shea Butter to provide essential fatty acids and nutrients, Vitamin E to help improve the appearance of scars and stretch marks and Elastin for skin firming and tightening
  • Finest Ingredients: We use only the finest natural, raw ingredients for soft, hydrated and beautiful hair & skin. We support sustainable production of Shea & Cocoa Butter and Coconut Oil. You can feel good about what you put on your hair and skin
  • Choose What's Real: Our nourishing skin care and hair care products feature real, high-quality, plant-based ingredients. Our product line for whole body care includes body butter, creams, balms, lotions, oils, soaps, pregnancy and stretch mark care
  • Why Palmers? For over 180 years, Palmer's has crafted treatment-oriented beauty products using Cocoa Butter, Coconut Oil, Shea Butter, Olive Oil & Vitamin E to soothe, hydrate, soften, replenish and revitalize skin and hair
SaleBestseller No. 5
Palmer's Cocoa Butter Formula Massage Cream for Stretch Marks and Pregnancy Skin Care, 4.4 Ounces (Pack of 2)
  • Massage Cream For Stretch Marks: This cocoa butter stretch mark cream helps visibly improve your skin elasticity and reduce the appearance of stretch marks due to pregnancy or other fluctuations in weight
  • Special Formula: Made with Cocoa and Shea Butters to soften, smooth and plump skin, plus a blend of ingredients to improve hydration and support stretching skin in the tummy, hips, thighs, bust and more
  • Finest Ingedients: We strive to use only the finest natural, raw ingredients to bring you soft, hydrated and beautiful hair and skin. We support sustainable production of Shea and Cocoa Butter and Coconut Oil worldwide
  • Choose What's Real: Our beauty products and hair and skin treatments feature real high-quality, plant-based ingredients in formulas that really work to hydrate and soften, from lip balm to bar soap to body butter
  • Palmer's: Our Cocoa Butter, Coconut Oil, Shea Butter, Olive Oil, and Vitamin E product lines include creams, balms, lotions, oils and soaps for hand and body, face, lip, and hair care, pregnancy and stretch mark care
SaleBestseller No. 6
Advanced Clinicals Hyaluronic Acid Body Lotion & Face Moisturizer W/Vitamin E | Hydrating Firming Lotion Minimizes Look Of Wrinkles, Stretch Marks, & Crepey & Dry Skin | Skin Care Products, 16 Oz
  • HYALURONIC ACID CREAM – Hyaluronic Acid is a naturally occurring substance found in our skin that helps to keep it hydrated + plump. As we age, the amount of Hyaluronic Acid in our skin decreases, leading to a loss of firmness + elasticity. Hyaluronic Acid is a humectant, which means it draws water to the skin + helps to keep skin hydrated to prevent dryness + flakiness. Hyaluronic Acid can also help to improve skin texture and tone, giving you a more radiant & youthful complexion.
  • DEEP SKIN MOISTURIZING - Hyaluronic Acid can help reduce the appearance of fine lines, sagging skin, & wrinkles by plumping + deeply moisturizing the skin, while also restoring elasticity. This Advanced Clinicals Hyaluronic Acid Cream helps hydrate & nourish the skin making it smoother for more youthful & healthy-looking skin. This lightly scented Hyaluronic Acid body lotion is highly effective against reducing the appearance of premature aging, wrinkles, dry skin, crepey skin, & more.
  • THERAPEUTIC + TESTED FORMULA – Infused with powerful active ingredients like Vitamin E, Ceramides, Coconut Oil, Shea Butter, Borage Oil, & Aloe Vera, which all work together to help nourish, hydrate, & plump skin for a healthier, fuller, & younger appearance. Compatible with all skin types, even sensitive skin, oily skin, & acne-prone skin. Dermatologist-Tested, Allergy-Tested, & Clinically-Tested Formula that is lightweight and formulated to easily absorb leaving your skin supple and smooth.
  • SKIN CELL REGENERATION - Hyaluronic Acid promotes skin cell regeneration by offering extra hydration & skin barrier protection to the skin, leading to healthier cells & a more vibrant complexion. Hyaluronic Acid helps make your skin truly softer & plumped, giving you a more radiant & youthful complexion. Hyaluronic Acid works as a very effective hydrating moisturizer for reducing the appearance of uneven skin tone, sagging skin, wrinkles, crow’s feet, stretch marks, scars, dry skin, & more.
  • RELAX, HYDRATE, RENEW, & RESTORE – Dermatologist-Tested, Clinically-Tested, Cruelty-Free, Non-Greasy, & PH Balanced Formula. Free From: Parabens, Drying Alcohols, Animal-Derived Ingredients, PEGs, Sulfates, Dyes, Propylene Glycol, & Talc. Manufactured in our FDA-Regulated & Inspected Laboratory in Chicago, USA. We are confident that you'll love the way this Advanced Clinicals Hyaluronic Acid Body Cream makes your skin look and feel, and we stand behind our product with a satisfaction-guarantee.
SaleBestseller No. 7
Stretch Mark Cream Infused with Collagen & Stem Cell Maternity Skincare Oil Removes Stretch Mark Prevention & Scar Remover Lotion Green Tea Extract & Raspberry Ketones by M3 Naturals
  • M3 Naturals Stretch Mark Cream! Collagen & Stem Cell Infused to help fade the appearance of scars and marks. Help repair skin damage and scars from pregnancy, surgery, injury, acne, C-section, aging, and more. Firm and moisturize with our favorite pregnancy must-have.
  • Designed for Every Skin Type! This lotion was formulated to deliver intense hydration and provide protection to help smooth rough skin or marks and provide your skin with relief. Designed for every skin type including sensitive skin, normal, and oily-prone skin. *
  • Reduction & Prevention! Firm and moisturize your skin with a customized blend of high-quality and natural ingredients including Vitamin E, collagen, stem cells, green tea extract, plant protein, peptides, citrus extract, and raspberry ketones.
  • Target Problem Areas! Massage this onto potential problem areas like your stomach or thighs. Whether you're looking for prenatal, maternity care, working out at the gym, or just living your life, you can combat rough skin, stretch marks, and scars in a couple of minutes. This body cream will leave you with more confidence to take on the day. *
  • Made in the USA! M3 Naturals is proud to provide men's and women's beauty products with the highest quality ingredients that are not only cruelty-free but made right here in the United States of America. *
SaleBestseller No. 8
Bio-Oil Skincare Body Oil, Vitamin E Serum for Scars & Stretchmarks, Dermatologist Recommended, All Skin Types, 6.7 oz
  • HELPS IMPROVES APPEARANCE OF SCARS AND STRETCH MARKS - Dermatologist recommended and clinically proven for scars, stretch marks, uneven skin tone and so much more
  • PACKED WITH NATUAL OILS - Vitamin E helps maintain healthy looking skin while natural Chamomile and Lavender Oil calm and soothe
  • LOCKS IN ESSENTIAL HYDRATION WITHOUT CLOGGING PORES - Bio-Oil Skincare Oil is a uniquely formulated, non-greasy body oil that hydrates skin and helps retain essential moisture
  • PLANET & ANIMAL FRIENDLY — Vegan friendly, paraben free, cruelty free, non-comedogenic, and 100% recyclable
  • FORMULATED FOR ALL SKIN TYPES - Helps soften skin for all types, tones, textures and safe for use on face and body and won't clog pores
SaleBestseller No. 9
Palmer's Cocoa Butter Formula Skin Therapy Moisturizing Body Oil with Vitamin E, 5.1 Ounces
  • Moisturizing Body Oil: This 48-hour Moisturizing Body Oil helps to improve the appearance of scars, stretch marks, dry, damaged skin, uneven skin tone, aging skin and fine lines and wrinkles
  • Special Formula: Made with Cocoa Butter to moisturize, Argan Oil to soften and condition, plus a blend of ingredients to hydrate and improve skin imperfections while promoting healthy skin cell rejuvenation
  • Finest Ingredients: We strive to use only the finest natural, raw ingredients to bring you soft, hydrated and beautiful hair and skin. We support sustainable production of Shea and Cocoa Butter and Coconut Oil worldwide
  • Choose What's Real: Our beauty products and hair and skin treatments feature real high-quality, plant-based ingredients in formulas that really work to hydrate and soften, from lip balm to bar soap to body butter
  • Palmer's trusted for over 180 years: Our Cocoa Butter, Coconut Oil, Shea Butter, Olive Oil, and Vitamin E product lines include creams, balms, lotions, oils and soaps for hand and body, face, lip, and hair care, pregnancy and stretch mark care
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