10 Best primer (2025)

10 Best primer (2025) options are essential for achieving a flawless makeup look. These primers cater to various skin types and concerns, ensuring a smooth canvas for foundation application. From hydrating formulas that nourish dry skin to mattifying options that control oil and shine, the best primers of 2025 offer innovative ingredients and long-lasting wear. Brands like Fenty Beauty, Smashbox, and Tatcha lead the way with their top-rated products, providing both skincare benefits and makeup longevity. Whether you seek a luminous glow or a pore-blurring effect, these primers will elevate your beauty routine to new heights.

Bestseller No. 1

e.l.f. Power Grip Primer, Gel-Based & Hydrating Face Primer For Smoothing Skin & Gripping Makeup, Moisturizes & Primes, 0.811 Fl Oz (24 ml.)

SKIN-SMOOTHING and GRIPPING PRIMER: Your makeup. It’s not going anywhere. Prep skin with this gel-based face primer that has the power to grip your makeup while giving skin a natural finish for a smoother complexion.
FOR ALL SKIN TYPES: Our Power Grip Primer's formula goes on clear with a translucent finish for all skin types and skin tones. It is also non-comedogenic (does not clog pores.)
MOISTURIZES WHILE PRIMING: Infused with powerhouse ingredients like Hyaluronic Acid to retain moisture for a plump complexion, this makeup primer moisturizes, preps, and smoothes to perfection, improving the look and feel of your skin.
HOW TO USE: Apply evenly to face before makeup using your fingertips to pat into skin. The warmth of your fingers will help the product melt into skin for even application. Allow 30 seconds to set before applying makeup. Stop use if irritation.
SKIN-LOVING INGREDIENTS: All e.l.f. products are made from skin-loving ingredients you want, minus the toxins you don’t—all at good-for-you prices. All e.l.f. products are 100% cruelty-free and Vegan.

SaleBestseller No. 2

e.l.f. Power Grip Primer + 4% Niacinamide, Gel-Based & Hydrating Face Primer, Evens Skin & Brightens, Grips Makeup, Vegan & Cruelty-Free, 0.8 Fl Oz

MAKEUP PRIMER & SKINCARE: Your skin’s future looks bright—your favorite sticky AF Power Grip Primer is now infused with skin-loving niacinamide to help even out skin tone while giving makeup lasting power.
SMOOTHS & BRIGHTENS COMPLEXION: Niacinamide helps smooth and brighten the look of dullness while Power Grip Primer's gel-based formula with sticky texture grips makeup for long-lasting wear.
CREATES A DEWY FINISH: Ideal for all skin tones, this primer goes on completely clear and creates a dewy, glowing finish.
HOW TO USE: Apply makeup primer evenly to face before makeup using your fingertips to pat into the skin. The warmth of your fingers will help the product melt into skin for even application. Allow 30 seconds to set before applying makeup.
SKIN-LOVING INGREDIENTS: All e.l.f. products are made from skin-loving ingredients you want, minus the toxins you don’t—all at good-for-you prices. All e.l.f. products are 100% cruelty-free and Vegan

Bestseller No. 3

e.l.f. Poreless Face Primer, Restoring Makeup Primer For A Flawless, Smooth Canvas, Infused With Tea Tree & Vitamin A, Vegan & Cruelty-Free, 0.47 Fl Oz

PRIMER FOR LONG-LASTING MAKEUP: This primer transforms your face into a flawless, smooth canvas ideal for long-lasting makeup application.
RESTORATIVE FORMULA: Infused with Tea Tree and Vitamins A & E for restorative benefits.
CREATES GLOWING, SMOOTH SKIN: Use this under foundation to create the ideal makeup base for glowing, smooth skin.
MATTE FINISH: This face primer leaves your skin with a matte finish.
SKIN-LOVING INGREDIENTS: All e.l.f. products are made from skin-loving ingredients you want, minus the toxins you don’t—all at good-for-you prices. All e.l.f. products are 100% cruelty-free and Vegan.

Bestseller No. 4

e.l.f. Hydrating Face Primer, Makeup Primer For Flawless, Smooth Skin & Long-Lasting Makeup, Fills In Pores & Fine Lines, Vegan & Cruelty-free, Small

PRIMER FOR LONG-LASTING MAKEUP: This e.l.f. primer transforms your face into a flawless, smooth canvas ideal for long-lasting makeup application.
HYDRATING FORMULA: The formula is infused with grape and vitamins A, C, & E to help boost complexion and hydrate your skin.
GREAT FOR ACNE-PRONE SKIN: Great for acne-prone, combination, and oily skin.
PERFECT PAIRING: Pair with the e.l.f. Flawless Finish Foundation or Camo Concealer for an all-day satin finish.
SKIN-LOVING INGREDIENTS: All e.l.f. products are made from skin-loving ingredients you want, minus the toxins you don’t—all at good-for-you prices. All e.l.f. products are 100% cruelty-free and Vegan.

Bestseller No. 5

essence | Jelly Grip Hydrating Primer | Hydrates Skin & Grips Makeup for Long Lasting Performance | Vegan & Cruelty Free

GET A GRIP: Achieve the perfect makeup base with essence Jelly Grip Hydrating Primer. Whether you're aiming for a fresh, natural look or need a reliable primer for all-day wear, this jelly primer has got you covered.
PRIME TIME GLOW: Say goodbye to dull makeup days with this jelly foundation that not only hydrates but also grips onto your makeup for a flawless, long-lasting finish. Get ready to slay all day with a radiant, dewy look!
GRIP, GLOW, SLAY: Apply one to two pumps of essence Jelly Grip Hydrating Primer, evenly to skin as the last step in your skincare routine before makeup application.
CLAIMS: Vegan & Cruelty Free. Free from gluten, parabens, & microplastic particles. Made in Poland.
CRUELTY FREE: essence cosmetics is certified and acknowledged by PETA as a cruelty-free brand. We do not test any of our products on animals.

SaleBestseller No. 6

Maybelline New York Facestudio Master Prime Primer Makeup, Blur + Pore Minimize, 1 fl. oz.

Blurs skin imperfections and smooths fine lines
Primes skin for even makeup application without a greasy feel
Weightless, water-based formula, non-oily
Apply all over face before foundation or wear alone

SaleBestseller No. 7

LAURA GELLER NEW YORK Spackle Primer - Hydrate - Super-Size 2 Fl Oz - Hyaluronic Acid Makeup Primer for Mature Skin

HYDRATE 2-IN-1 MOISTURIZIER AND MAKEUP PRIMER: Farewell, dry, flaky skin. Create a smooth canvas for improved foundation application and wear and keep your face feeling fresh all day! Wear it with or without makeup.
LIGHTWEIGHT NON-GREASY GRIPPING FORMULA: The lightweight, non-greasy formula hydrates and preps skin the for a smooth brightened complexion.
FORMULATED WITH GOOD FOR YOU INGREDIENTS: Featuring a blend of Hyaluronic Acid, Glycerin and Antioxidant Botanical ingredients, this nourishing formula brightens and replenishes skin for a healthier, suppler complexion.
PERFECT FOR DRY TO NORMAL SKIN TYPES: Free of synthetic fragrance, parabens, phthalates. Cruelty free. Clear formula can be worn with or without makeup
EASY TO APPLY: Add one to two pumps on the back of your hand. Blend a thin layer onto clean skin before makeup application. For best results, allow the formula to dry for about one minute to fully absorb before applying the rest of your makeup.

Bestseller No. 8

Elizabeth Mott Thank Me Later Face Primer - Mattifying Makeup Base Primer for Shine and Oil Control - Pore Minimizer, Hides Wrinkles and Fine Lines – Long-lasting Makeup Gripping Formula 30 g

BEST OF KOREAN BEAUTY: We work with the finest Korean manufacturers to bring the best Korean skincare and beauty to you; infused with effective Korean ingredients and breakthrough formulas; cruelty-free, and Leaping Bunny approved
MATTE PRIMER FOR PREPPING: Elevate your makeup game with our matte primer; essential step between skincare and makeup; crafted with high-quality ingredients like luxurious pearl powder; smooths skin immediately; perfect as foundation base; suitable for dry or oily skin; say goodbye to uneven texture
GET FLAWLESS FACE MAKEUP: Our makeup primer prepares skin and locks in makeup; matte finish of this mattifying primer shields your makeup against oiliness and creasing; perfect for older skin; helps conceal wrinkles and fine lines; keeps makeup picture-perfect from morning to night
SKIN PRIMER WITH BENEFITS: Creates a flawless base; gripping primer with skin-loving benefits; evens out your skin tone; enlivens your complexion; minimizes appearance of pores; perfect for layering under makeup; enhances longevity of your look; safeguards against creasing; your skin will thank you
HOW TO USE: Achieving the perfect makeup canvas is easy with primer foundation base; start with a clean face, apply skincare and sunscreen; let it absorb for 30 seconds or more; dispense a nickel-sized amount of primer; apply in gentle, circular motions; let it set for 30 seconds; apply makeup for a fresh, matte look all day

Bestseller No. 9

Smashbox The Original Photo Finish Smooth & Blur Makeup Primer | Vitamin E + Oil Free, 1 Fl Oz

BLURS FLAWS: Instantly smooths and blurs the look of pores and fine lines
PRIMES SKIN: Helps makeup look better, longer
ACTS AS A BARRIER: Protects skin from environmental pollutants, damage and stress
IDEAL FOR ALL SKIN TYPES: Vegan and Cruelty-free

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