10 Best baby formula options for 2025 cater to diverse nutritional needs, ensuring your little one receives the best start in life. These formulas are crafted with high-quality ingredients, including essential vitamins and minerals, to support healthy growth and development. Brands like Similac, Enfamil, and Happy Baby lead the market with organic and non-GMO choices, while specialized formulas address allergies and sensitivities. Parents can also find options enriched with DHA and ARA for brain development. With a focus on safety and quality, these top baby formulas provide peace of mind for caregivers seeking optimal nutrition for their infants.
SaleBestseller No. 1
Similac 360 Total Care Infant Formula, Has 5 HMO Prebiotics, Our Closest Prebiotic Blend to Breast Milk, Non-GMO,‡ Baby Formula Powder, 36-oz Value Can, Pack of 3
- GET MORE REWARDS POINTS: Scan the MySimilac QR code on select products to earn points toward a bonus offer
- HAS OUR CLOSEST PREBIOTIC BLEND TO THAT IN BREAST MILK: Similac 360 Total Care, our biggest formula breakthrough, has an exclusive blend of 5 HMO prebiotics structurally identical to those in breast milk
- 360 WHOLE-BABY SUPPORT: Nutrition designed to help support the immune system, brain development, and digestive health
- DESIGNED TO HELP STRENGTHEN THE IMMUNE SYSTEM: Similac 360 Total Care is designed to help strengthen baby’s immune system
- SIMILAC IS THE #1 INFANT FORMULA BRAND FED IN HOSPITALS
$157.69
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SaleBestseller No. 2
Similac Advance Infant Formula with Iron, Baby Formula Powder, 30.8-oz Value Can
- EASY TO DIGEST: Similac Advance is nutritionally complete and inspired by breast milk
- SUPPORTS BRAIN & EYES: Has DHA and lutein, important ingredients found in breast milk
- NO PALM OLEIN OIL: Designed to support excellent calcium absorption
- NO ARTIFICIAL GROWTH HORMONES : Similac was the first leading infant formula brand with no artificial growth hormones. Similac Advance is also kosher and halal
- SIMILAC IS THE #1 INFANT FORMULA BRAND FED IN HOSPITALS
$35.98
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Bestseller No. 3
Similac 360 Total Care Infant Formula, Has 5 HMO Prebiotics, Our Closest Prebiotic Blend to Breast Milk, Non-GMO,‡ Baby Formula, Ready to Feed, 2-fl-oz Bottle, Pack of 12
- HAS OUR CLOSEST PREBIOTIC BLEND TO THAT IN BREAST MILK: Similac 360 Total Care, our biggest formula breakthrough, has an exclusive blend of 5 HMO prebiotics structurally identical to those in breast milk
- 360 WHOLE-BABY SUPPORT: Nutrition designed to help support the immune system, brain development, and digestive health
- DESIGNED TO HELP STRENGTHEN THE IMMUNE SYSTEM: Similac 360 Total Care is designed to help strengthen baby’s immune system
- CONVENIENT & READY TO FEED: Great for on-the-go and late-night feeding; no mixing required
- SIMILAC IS THE #1 INFANT FORMULA BRAND FED IN HOSPITALS
$15.78
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Bestseller No. 4
Enfamil NeuroPro Gentlease Baby Formula, Brain Building DHA, HuMO6 Immune Blend, Designed to Reduce Fussiness, Crying, Gas & Spit-up in 24 Hrs, has Prebiotics to Promote Softer Stools, Reusable Tub, 19.5 Oz
- ALL-IN-ONE COMFORT FOR YOUR LITTLE ONE: Enfamil NeuroPro Gentlease is thoughtfully crafted to provide all-in-one comfort, designed to ease fussiness, crying, gas, and spit-up within just 24-hours, so you and your baby can enjoy precious moments of peace
- PATENTED PREBIOTIC FIBER BLEND: Enfamil NeuroPro Gentlease has PDX and GOS prebiotics to help ease stooling discomfort and promotes healthy, frequent stooling
- NURTURING BRAIN DEVELOPMENT: Our formula has expert-recommended DHA, known to support your baby's growing brain, supporting their milestones with confidence
- HuMO6 GENTLE + IMMUNE BLEND§: Enfamil NeuroPro Gentlease features our exclusive HuMO6 gentle + immune blend, to support your baby's immune system, because your baby's well-being is our top priority
- NUTRITION DESIGNED FOR YOUR INFANT: Designed with care for babies up to 12 months, Enfamil formula includes easy-to-digest proteins, vitamins & minerals
$37.84
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Bestseller No. 6
Earth's Best Organic Baby Formula for Babies 0-12 Months, Powdered Dairy Infant Formula with Iron, Omega-3 DHA, and Omega-6 ARA, 21 oz Formula Container
- INFANT NUTRITION: Our closest formula to breast milk, this easy-to-digest organic formula is made with wholesome ingredients and nutrients that support immunity, brain development, and eye development
- EASY TO PREPARE: Simple-to-follow directions on the back of the formula container help you prepare your little one’s baby bottle with the right water-to-formula powder ratio for their feeding needs
- FIRST 12 MONTHS: Support development and nourish your baby from their first day to their first birthday
- EARTH'S BEST: Explore our full line of baby nutrition to find more sensitive baby formulas, gentle formulas, and toddler formulas
- 21 OZ FORMULA CONTAINER: Includes one 21 oz container of Earth's Best Organic Dairy Infant Formula
$34.57
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Bestseller No. 7
Enfamil Gentlease Baby Formula, Clinically Proven to Reduce Fussiness, Crying, Gas & Spit-up in 24 hours, Brain-Building Omega-3 DHA & Choline, Infant Formula Powder, Baby Milk, 19.9 Oz Can, 4 Count
- FAST COMFORT FOR YOUR LITTLE ONE: Enfamil Gentlease has been clinically shown to ease fussiness, crying, gas, and spit-up.
- NURTURING BRAIN DEVELOPMENT: Our formula has expert-recommended DHA & choline, known to support your baby's growing brain, supporting their milestones with confidence.
- IMMUNE SUPPORTING NUTRIENTS: Enfamil Gentlease is iron-fortified to help support your little one’s immune system.
- NUTRITION DESIGNED FOR YOUR INFANT: Designed with care for babies up to 12 months, Enfamil Gentlease formula includes easy-to-digest proteins, vitamins & minerals.
- TRUSTED BY PARENTS & PEDIATRICIANS*: Enfamil is the #1 Trusted Infant Formula Brand by Pediatricians* & Parents and the #1 Trusted Brand for Brain-Building & Immune Support.
$131.44
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SaleBestseller No. 8
Bubs 365 Day Grass Fed Infant Formula with Iron, Cow Milk-Based Powder for Infants 0-12 Months, Made with Non-GMO Milk, 20 oz
- NEW LOOK, SAME FORMULA: While the can may look different, rest assured our clean, pure, and high-quality recipes haven’t changed at all. All formulas are the same formulation as what was previously Stage 1
- COMPLETE INFANT NUTRITION: Made in Australia, Bubs 365 Day Grass Fed Infant Formula has been carefully developed for bubs ages 0 to 12 months. Enriched with omega-3 DHA and omega-6 ARA to ensure safety, quality, purity, and nutrition
- IMMUNE SUPPORT: Prebiotics & probiotics provides extra tummy support with 16 essential vitamins & minerals. Our milk, produced from 365-day grass fed, free to roam cows, is naturally richer in beta-carotene, vitamin A, E, & ALA for high nutritional values
- GOODNESS FROM THE FARM: Bubs 365 Day Grass Fed Infant Formula is securely blended and made with whole milk. No GMOs, corn syrup, artificial colors, flavors or preservatives. Clean Label Project Purity Award & First 1,000 Days Promise standards
- PREPARATION INSTRUCTIONS: Wash hands, bottle, feeding utensils and surfaces with soap and water. Add powder using 1 unpacked, level scoop for each 2 fl oz of water. Cap bottle, shake well until powder dissolves. Discard unrefrigerated formula after 1 hour
$30.47
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Bestseller No. 9
Kabrita Goat Milk Infant Formula - Easy to Digest Baby Formula 0-12 Months - Contains Prebiotics, Iron, DHA, Non-GMO - Gentle on Sensitive Tummies - Formula Supporting Gut Health & Sleep - 28Oz
- GENTLE BABY FORMULA MODELED AFTER BREAST MILK: Kabrita goat milk infant formula is easy to digest and made for all little tummies. Keep your baby comfortable while feeding, supplementing, & weaning.
- CLEAN & SAFE EUROPEAN FORMULA: Kabrita is the only goat formula to meet all FDA requirements & European standards. Our baby formula is made with no GMOs, growth hormones, corn syrup, or antibiotics.
- SUPPORT NUTRITION & BRAIN DEVELOPMENT: Contains 25 essential nutrients, including iron, vitamin D, folic acid, prebiotics, & blends DHA and ARA to support gut health and early brain development.
- GENTLE ON SENSITIVE TUMMIES: Kabrita goat milk formula is easy to digest and is an alternative for babies who experience fussiness and tummy troubles associated with cow milk sensitivity.
- FORMULA LOVED BY BABIES, TRUSTED BY PARENTS FOR 75 YEARS: Kabrita is the top goat milk formula worldwide, made with premium goat milk from the Netherlands, feeding more than 1.5 million babies daily.
$44.99
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Bestseller No. 10
Similac 360 Total Care Sensitive Infant Formula for Fussiness & Gas Due to Lactose Sensitivity, Has 5 HMO Prebiotics, Non-GMO,‡ Baby Formula Powder, 20.1-oz Tub
- GET MORE REWARDS POINTS: Scan the MySimilac QR code on select products to earn points toward a bonus offer
- HAS OUR CLOSEST PREBIOTIC BLEND TO THAT IN BREAST MILK: Our biggest formula breakthrough for sensitive tummies, Similac 360 Total Care Sensitive has an exclusive blend of 5 HMO prebiotics structurally identical to those in breast milk
- DESIGNED FOR FUSSINESS AND GAS: Gentle nutrition designed to ease common tummy troubles like fussiness and gas due to lactose sensitivity
- 360 WHOLE-BABY SUPPORT: Nutrition designed to help support the immune system, brain development, and digestive health
- SIMILAC IS THE #1 INFANT FORMULA BRAND FED IN HOSPITALS
$34.98
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