10 Best whitening toothpaste (2025)

10 Best whitening toothpaste (2025) options are designed to enhance your smile while promoting oral health. These innovative formulas combine powerful whitening agents with fluoride to effectively remove stains and prevent cavities. Brands like Crest 3D White, Colgate Optic White, and Sensodyne Pronamel offer exceptional results, catering to various dental needs. Additionally, natural alternatives like Tom's of Maine and Hello Activated Charcoal provide eco-friendly choices without compromising on effectiveness. With options for sensitive teeth and advanced stain removal, these top-rated whitening toothpastes ensure a brighter, healthier smile for everyone in 2025.

Bestseller No. 1

Crest 3D White Advanced Luminous Mint Teeth Whitening Toothpaste, Crest Toothpaste, 3.7 oz Pack of 4 - Helps Remove Surface Stains, Whitens Teeth, Strengthens Tooth Enamel, Protects Against Cavities

CREST 3D WHITE TOOTHPASTE: You will receive (4) 3.7 oz tubes of Crest 3D White Advanced Luminous Mint Toothpaste, a part of your essential oral care routine.
REMOVES SURFACE STAINS: Crest 3D White Brilliance Toothpaste removes 90% more surface stains vs. regular toothpaste, enhancing your daily brushing routine and preventing future stains.
WHITENING BENEFITS: Get whiter teeth in 5 days, promoting white teeth and enhancing your oral hygiene routine.
FLUORIDE TOOTHPASTE: Contains Fluoride to fight against cavities.
TRUSTED BRAND: From America's Whitening Brand**P&G calculation based on U.S. reported sales data for yr ending w/o 6/11/2022, Crest is a trusted part of your teeth care regimen.

SaleBestseller No. 2

Colgate Optic White Advanced Hydrogen Peroxide Toothpaste, Teeth Whitening Toothpaste Pack, Enamel-Safe Formula, Helps Remove Tea, Coffee, and Wine Stains, Sparkling White, 3 Pack, 3.2 oz

Includes three (3) 3.2 oz tubes of Colgate Optic White Advanced Sparkling White Hydrogen Peroxide Toothpaste, Teeth Whitening Toothpaste
Remove 5 years of stains* with the Colgate Optic White Advanced Teeth Whitening Toothpaste Pack (*when brushing twice daily for 2 weeks)
This 2% hydrogen peroxide toothpaste pack uses a patented whitening formula and comes in a Sparkling White mint toothpaste flavor
Enamel-safe and effectively removes tea, coffee and wine stains** with the 2% hydrogen peroxide formula (**as shown in a laboratory study)
Colgate Optic White Advanced Hydrogen Peroxide Toothpaste is an anticavity toothpaste made with fluoride to help fight cavities

Bestseller No. 3

Colgate Optic White Pro Series Whitening Toothpaste with 5% Hydrogen Peroxide, Stain Prevention, 3 Oz Tube

Includes one (1) 3.0 oz tube of Colgate Optic White Pro Series Stain Prevention Hydrogen Peroxide Toothpaste
Experience visibly whiter teeth in 3 days* with Colgate Optic White Pro Series Toothpaste (*when used as directed)
This 5% hydrogen peroxide toothpaste uses a patented whitening formula that is safe for daily use and comes in a refreshing mint toothpaste flavor
Effectively removes tea, coffee and wine stains with the 5% hydrogen peroxide formula
Use this teeth whitening toothpaste to deeply whiten beyond surface stains

SaleBestseller No. 4

Boka Fluoride Free Toothpaste Nano Hydroxyapatite, Helps Remineralize, Appropriate for Sensitive Teeth, Whitening - for Adult, Kids Oral Care - Refresh Mint Flavor, 4 Fl Oz 1Pk

APPROPRIATE FOR GUM HEALTH & ENAMEL REPAIR: A powerhouse next generation formula for gum health by harnessing the strength of Nano Hydroxyapatite (NHA)!
REMINERALIZES & WHITENS TEETH: Thanks to its innovative formula with Nano Hydroxyapatite (NHA), our toothpaste not only effectively cleans your teeth but also aids in the remineralization process. As a result, it improves your overall tooth enamel health and helps to brighten those pearly whites
100% BIOCOMPATIBLE: Free from Fluoride, Sulfates, Parabens & Artificial Flavors & Colors - we meticulously crafted our product to be 100% biocompatible, ensuring it's safe and non-toxic for daily use. A perfect way to take your oral hygiene routine to the next level!
APPROPRIATE FOR SENSITIVE TEETH: Gentle yet effective, it provides a soothing and refreshing experience for the whole family. Embrace an oral care routine designed for a luxurious experience
MINTY FRESH: We complemented n-HA with our soothing aloe vera, bacteria fighting xylitol, antioxidant-rich green tea, and refreshing mint, to give this paste a refreshing and invigorating flavor profile.

SaleBestseller No. 5

Crest 3D White Brilliance 2 Step Kit, Crest 3D White Toothpaste, Deep Clean Toothpaste (4oz) + Teeth Whitening Gel (2.3oz)

PROFESSIONAL WHITENING: Crest 3D White Brilliance toothpaste keeps your smile up to 99% as white as a professional polish with daily use. Stain assessed 4 weeks after a dental cleaning.
AT-HOME WHITENING: Convenient, at-home daily cleansing and teeth whitening system with Crest 3D White Brilliance toothpaste.
DEEP CLEANSING: Step 1 deep cleanser from Crest Brilliance 3D White toothpaste cleans thoroughly and freshens mouth.
RADIANT SMILE: Step 2 whitening gel from Crest 3D White toothpaste whitens for a radiant smile and white teeth.
TWO-STEP SYSTEM: Crest 3D White Brilliance 2 Step Kit comes with a deep cleansing toothpaste and a whitening finisher for complete teeth care.

SaleBestseller No. 6

Purple Toothpaste for Teeth Whitening, Purple Foam Toothpaste, Purple Whitening Toothpaste for Adults, Purple Whitening Toothpaste, Purple Toothpaste for Sensitive Teeth Whitening

Purple Toothpaste for Teeth Whitening, Purple Foam Toothpaste, Purple Whitening Toothpaste for Adults, Purple Whitening Toothpaste, Purple Toothpaste for Sensitive Teeth Whitening

Bestseller No. 7

Colgate Optic White Purple Toothpaste for Teeth Whitening, Teeth Whitening Toothpaste with Fluoride, Helps Remove Surface Stains and Polishes Teeth, Enamel-Safe for Daily Use, Mint Paste, 4.2 oz

Includes one (1) 4.2 oz tube of Colgate Optic White Purple Toothpaste for Teeth Whitening, Fluoride Toothpaste
This purple toothpaste removes 95% of daily surface stains for a brighter smile* (*after 2 weeks of twice daily use)
The refreshing Mint Paste flavor helps freshen your breath every time you brush with this mint toothpaste
Removes 5X more surface stains with micro-polishing action** (**vs. ordinary, non whitening toothpaste after 2 weeks of continued use)
This vegan toothpaste is gluten free, sugar free, and enamel-safe for daily use

Bestseller No. 8

Crest 3D White Brilliance Luminous Purple Teeth Whitening Toothpaste, 4.6 oz Pack of 3, Anticavity Fluoride Toothpaste, Fights 100% More Surface Stains, 24 Hour Active Stain Prevention

WHITENING TOOTHPASTE: Receive one pack of three 4.6 oz tubes of Crest 3D White Brilliance Toothpaste in Luminous Purple Flavor.
ADVANCED WHITENING: Crest 3D White Brilliance toothpaste, a purple whitening toothpaste, removes 100% more surface stains in 3 days* Vs. regular toothpaste.
24-HOUR PROTECTION: Provides 24-hour active stain prevention against surface stains with twice-daily brushing using Crest 3D White toothpaste.
FLUORIDE FORMULA: Fluoride formula that helps to prevent cavities.
BULK TOOTHPASTE: Buy Crest 3D White Brilliance toothpaste in bulk to keep your teeth white and healthy.

SaleBestseller No. 9

Crest + Scope Whitening Toothpaste - Pack of 3, 5.4 Oz Tubes - Anticavity Fluoride Toothpaste, Fresh Breath, Kills Germs - Tartar Protection, Enamel Protection - Minty Fresh Flavor

BULK TOOTHPASTE: Includes three 5.4 oz cartons of Crest + Scope Whitening Toothpaste.
BAD BREATH KILLER: Our Crest toothpaste kills millions of bad breath germs in laboratory tests, ensuring your oral hygiene.
CAVITY AND TARTAR FIGHTER: Fights cavities and tartar, strengthening enamel with our fluoride toothpaste.
WHITENING TOOTHPASTE: Gently removes surface stains for whiter teeth, making it an excellent choice for enamel safe whitening.

SaleBestseller No. 10

Crest 3D White Brilliance Vibrant Peppermint Teeth Whitening Toothpaste, 4.6 oz Pack of 3, Anticavity Fluoride Toothpaste, 100% More Surface Stain Removal, 24 Hour Active Stain Prevention

PACK CONTENT: Receive one pack of three 4.6 oz tubes of Crest 3D White Brilliance Toothpaste in Vibrant Peppermint Flavor.
SUPERIOR STAIN REMOVAL: Crest 3D White Brilliance Toothpaste removes 100% More Surface Stains in 3 Days vs. Regular Toothpaste
ACTIVE STAIN PREVENTION: Offers 24 hour active stain prevention when paired with twice daily brushing.
ENAMEL SAFE WHITENING: Crest 3D White Brilliance Toothpaste provides enamel safe whitening.
FLUORIDE FORMULA: This Crest toothpaste contains a fluoride formula that helps to prevent cavities.

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