10 Best whitening toothpaste 2024 (2025)

10 Best whitening toothpaste 2024 offer a range of effective solutions for achieving a brighter smile. These top-rated products combine advanced whitening technology with enamel-safe ingredients, ensuring both effectiveness and safety. Brands like Crest, Colgate, and Sensodyne lead the pack, providing options for sensitive teeth and long-lasting results. Many of these toothpastes also include fluoride for cavity protection and freshening agents for a clean feel. Whether you prefer a gel or paste, these whitening toothpastes cater to various preferences, making it easier than ever to enhance your oral care routine and achieve that dazzling smile in 2025.

Bestseller No. 1

Sensodyne Clinical White Toothpaste Clinically Proven Whitening for Sensitive Teeth, Stain Protector, 3.4 oz

One 3.4 oz tube of Sensodyne Clinical White Toothpaste, Stain Protector
2 shades whiter teeth (1), 24/7 sensitivity protection (2), and enamel safe
Helps to prevent against surface stains such as coffee, tea, and tobacco
Gentle enough for everyday use; does not contain hydrogen peroxide which may trigger sensitivity
Great tasting and leaves you with minty fresh breath

Bestseller No. 2

Lumineux Teeth Whitening Strips 7 Treatments - Enamel Safe - Whitening Without The Sensitivity - Dentist Formulated & Certified Non-Toxic

A healthier way to whiten – Lumineux Teeth Whitening Strips break up even the toughest stains without the sensitivity, giving you noticeably whiter smile that looks as good as it feels.
Enamel Safe – Using Lumineux’s unique Stain Targeting Technology, we’re able to target coffee, tea, red wine and smoking stains while supporting healthy enamel and bright, white teeth.
Clinically Proven – This tooth whitening strip is clinically proven to whiten teeth without the sensitivity using a blend of good-for-you ingredients like Dead Sea salt, coconut oil and lemon peel oil.
Longer lasting results – When your enamel is intact, your whitening results can last longer! That’s why Lumineux’s white strips for teeth whitening use ingredients that, when combined, are tough on stains but gentle on enamel.
Without the sensitivity – You can have bright, white teeth and healthy enamel. Enjoy whiter teeth without the sensitivity and check out Lumineux’s whitening kit, whitening toothpaste, mouthwash and electric toothbrush.

Bestseller No. 3

Crest 3D White Advanced Luminous Mint Teeth Whitening Toothpaste, Crest Toothpaste, 3.7 oz Pack of 4 - Helps Remove Surface Stains, Whitens Teeth, Strengthens Tooth Enamel, Protects Against Cavities

CREST 3D WHITE TOOTHPASTE: You will receive (4) 3.7 oz tubes of Crest 3D White Advanced Luminous Mint Toothpaste, a part of your essential oral care routine.
REMOVES SURFACE STAINS: Crest 3D White Brilliance Toothpaste removes 90% more surface stains vs. regular toothpaste, enhancing your daily brushing routine and preventing future stains.
WHITENING BENEFITS: Get whiter teeth in 5 days, promoting white teeth and enhancing your oral hygiene routine.
FLUORIDE TOOTHPASTE: Contains Fluoride to fight against cavities.
TRUSTED BRAND: From America's Whitening Brand**P&G calculation based on U.S. reported sales data for yr ending w/o 6/11/2022, Crest is a trusted part of your teeth care regimen.

Bestseller No. 4

Colgate Optic White Purple Toothpaste for Teeth Whitening, Teeth Whitening Toothpaste with Fluoride, Helps Remove Surface Stains and Polishes Teeth, Enamel-Safe for Daily Use, Mint Paste, 4.2 oz

Includes one (1) 4.2 oz tube of Colgate Optic White Purple Toothpaste for Teeth Whitening, Fluoride Toothpaste
This purple toothpaste removes 95% of daily surface stains for a brighter smile* (*after 2 weeks of twice daily use)
The refreshing Mint Paste flavor helps freshen your breath every time you brush with this mint toothpaste
Removes 5X more surface stains with micro-polishing action** (**vs. ordinary, non whitening toothpaste after 2 weeks of continued use)
This vegan toothpaste is gluten free, sugar free, and enamel-safe for daily use

Bestseller No. 5

Colgate Optic White Pro Series Whitening Toothpaste with 5% Hydrogen Peroxide, Stain Prevention, 3 Oz Tube

Includes one (1) 3.0 oz tube of Colgate Optic White Pro Series Stain Prevention Hydrogen Peroxide Toothpaste
Experience visibly whiter teeth in 3 days* with Colgate Optic White Pro Series Toothpaste (*when used as directed)
This 5% hydrogen peroxide toothpaste uses a patented whitening formula that is safe for daily use and comes in a refreshing mint toothpaste flavor
Effectively removes tea, coffee and wine stains with the 5% hydrogen peroxide formula
Use this teeth whitening toothpaste to deeply whiten beyond surface stains

Bestseller No. 6

Crest 3D White Brilliance Luminous Purple Teeth Whitening Toothpaste, 4.6 oz Pack of 3, Anticavity Fluoride Toothpaste, Fights 100% More Surface Stains, 24 Hour Active Stain Prevention

WHITENING TOOTHPASTE: Receive one pack of three 4.6 oz tubes of Crest 3D White Brilliance Toothpaste in Luminous Purple Flavor.
ADVANCED WHITENING: Crest 3D White Brilliance toothpaste, a purple whitening toothpaste, removes 100% more surface stains in 3 days* Vs. regular toothpaste.
24-HOUR PROTECTION: Provides 24-hour active stain prevention against surface stains with twice-daily brushing using Crest 3D White toothpaste.
FLUORIDE FORMULA: Fluoride formula that helps to prevent cavities.
BULK TOOTHPASTE: Buy Crest 3D White Brilliance toothpaste in bulk to keep your teeth white and healthy.

SaleBestseller No. 7

Crest 3D White Advanced Teeth Whitening Toothpaste, Radiant Mint, 3.3 oz, Pack of 2

You will receive two (2) 3.3 oz tubes of Crest 3D White Advanced Radiant Mint Toothpaste
Removes 90% more surface stains* *Vs. regular toothpaste
2X faster whitening
Get brighter teeth with 3DW unique technology
Gives you a flawless bright and white smile

SaleBestseller No. 8

Purple Toothpaste for Teeth Whitening, Purple Foam Toothpaste, Purple Whitening Toothpaste for Adults, Purple Whitening Toothpaste, Purple Toothpaste for Sensitive Teeth Whitening

Purple Toothpaste for Teeth Whitening, Purple Foam Toothpaste, Purple Whitening Toothpaste for Adults, Purple Whitening Toothpaste, Purple Toothpaste for Sensitive Teeth Whitening

SaleBestseller No. 9

Crest 3D White Brilliance 2 Step Kit, Crest 3D White Toothpaste, Deep Clean Toothpaste (4oz) + Teeth Whitening Gel (2.3oz)

PROFESSIONAL WHITENING: Crest 3D White Brilliance toothpaste keeps your smile up to 99% as white as a professional polish with daily use. Stain assessed 4 weeks after a dental cleaning.
AT-HOME WHITENING: Convenient, at-home daily cleansing and teeth whitening system with Crest 3D White Brilliance toothpaste.
DEEP CLEANSING: Step 1 deep cleanser from Crest Brilliance 3D White toothpaste cleans thoroughly and freshens mouth.
RADIANT SMILE: Step 2 whitening gel from Crest 3D White toothpaste whitens for a radiant smile and white teeth.
TWO-STEP SYSTEM: Crest 3D White Brilliance 2 Step Kit comes with a deep cleansing toothpaste and a whitening finisher for complete teeth care.

SaleBestseller No. 10

REMBRANDT Intense Stain Whitening Toothpaste With Fluoride, Removes Tough Stains, Rehardens And Strengthens Enamel, 3.5 Ounce - (Pack of 2)

Includes: 2-3.5 oz Tube of REMBRANDT Intense Stain Whitening Toothpaste
Formulated: Our special formula contains micro-polishers, stain fighters, and fluoride to fight tough stains like red wine, berries, coffee, and tobacco without damaging your teeth
Instructions: This safe for daily-use whitening toothpaste contains fluoride to help strengthen and restore enamel
Flavor: Enjoy the delicious, refreshing mint flavor while you polish away years of tough stains
Whiter Teeth in 3 Days Based on in vitro laboratory testing

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