10 Best what is the toothpaste (2025)

Toothpaste is an essential part of daily oral hygiene, and in 2025, the best options on the market combine advanced technology with natural ingredients. The 10 best toothpastes this year focus on effective plaque removal, cavity prevention, and fresh breath, while also catering to specific needs like sensitivity and whitening. Brands are increasingly incorporating eco-friendly packaging and sustainable ingredients, appealing to environmentally conscious consumers. With innovations such as probiotics and charcoal, these toothpastes not only clean but also promote overall dental health, making them a must-have for anyone looking to enhance their oral care routine.

SaleBestseller No. 1

Hello Antiplaque Toothpaste, Fluoride Free for Teeth Whitening with Natural Peppermint Flavor and Tea Tree Oil, Peroxide Free, Gluten Free, SLS Free, 3 Pack, 4.7 OZ Tubes

WHAT I'M GETTING: Includes three (3) 4.7 oz tubes of hello Antiplaque Whitening Fluoride Free Toothpaste
FARM TO TOOTHPASTE: This peppermint toothpaste pack is formulated with refreshing farm grown peppermint
SEE YA STAINS: This whitening vegan toothpaste naturally whitens with mighty minerals by removing surface stains, helps brush away plaque, and shows tartar who’s boss
EVERYDAY YAY: Enjoy the refreshing taste of natural peppermint in this fluoride free whitening toothpaste and enjoy minty fresh breath to start your day
ONLY GOOD STUFF ALLOWED: Contains no peroxide, no artificial sweeteners, no artificial flavors, no dyes, no titanium dioxide, and no SLS

SaleBestseller No. 2

Boka Fluoride Free Toothpaste Nano Hydroxyapatite, Helps Remineralize, Appropriate for Sensitive Teeth, Whitening - for Adult, Kids Oral Care - Ela Mint Flavor, 4 Fl Oz 1Pk US Manufactured

APPROPRIATE FOR GUM HEALTH & ENAMEL REPAIR: A powerhouse next generation formula for gum health by harnessing the strength of Nano Hydroxyapatite (NHA)!
REMINERALIZES & WHITENS TEETH: Thanks to its innovative formula with Nano Hydroxyapatite (NHA), our toothpaste not only effectively cleans your teeth but also aids in the remineralization process. As a result, it improves your overall tooth enamel health and helps to brighten those pearly whites
100% BIOCOMPATIBLE: Free from Fluoride, Sulfates, Parabens & Artificial Flavors & Colors - we meticulously crafted our product to be 100% biocompatible, ensuring it's safe and non-toxic for daily use. A perfect way to take your oral hygiene routine to the next level!
APPROPRIATE FOR SENSITIVE TEETH: Gentle yet effective, it provides a soothing and refreshing experience for the whole family. Embrace an oral care routine designed for a luxurious experience

Bestseller No. 3

Tom's of Maine Fluoride-Free Antiplaque & Whitening Natural Toothpaste, Peppermint, 5.5 oz. (Pack of 2)

WHAT YOU'LL GET: Two 5.5-ounce tubes of Tom's of Maine Fluoride-Free Antiplaque & Whitening Toothpaste in Peppermint Flavor
FLUORIDE-FREE TOOTHPASTE: Helps fights tartar buildup with antiplaque formula
WHITENS TEETH: Natural toothpaste helps remove surface stains for a brighter, whiter smile
RECYCLABLE TUBE: Look for the blue recycling flag, squeeze out as much toothpaste as you can, replace the cap, and recycle
TAKE CARE OF YOURSELF NATURALLY: Contains no artificial sweeteners, preservatives, colors or flavors and is not tested on animals

Bestseller No. 4

Colgate Optic White Pro Series Whitening Toothpaste with 5% Hydrogen Peroxide, Stain Prevention, 3 Oz Tube

Includes one (1) 3.0 oz tube of Colgate Optic White Pro Series Stain Prevention Hydrogen Peroxide Toothpaste
Experience visibly whiter teeth in 3 days* with Colgate Optic White Pro Series Toothpaste (*when used as directed)
This 5% hydrogen peroxide toothpaste uses a patented whitening formula that is safe for daily use and comes in a refreshing mint toothpaste flavor
Effectively removes tea, coffee and wine stains with the 5% hydrogen peroxide formula
Use this teeth whitening toothpaste to deeply whiten beyond surface stains

Bestseller No. 5

Hello Activated Charcoal Toothpaste, Fluoride Free with Activated Charcoal, Teeth Whitening Toothpaste with Fresh Mint and Coconut Oil, No SLS, Vegan, Gluten Free, 3 Pack, 4 OZ Tubes

WHAT I'M GETTING: Includes three (3) 4.0 oz tubes of hello Epic Whitening Activated Charcoal Toothpaste, Fluoride Free Teeth Whitening Toothpaste
WHITENS NATURALLY: This fresh mint toothpaste with activated charcoal tastes awesome and whitens naturally while also helping remove plaque when brushing
TASTES AWESOME: The activated charcoal toothpaste is specially formulated with fresh mint, coconut oil, and activated charcoal that is safe on enamel
ONLY GOOD STUFF ALLOWED: This hello toothpaste is fluoride free, peroxide free, SLS free, and has no artificial sweeteners or flavors, no dyes, no titanium dioxide, no brainer
EVERYDAY YAY: hello Epic Whitening Activated Charcoal Toothpaste is a vegan toothpaste and is not tested on animals (Leaping Bunny Certified)

SaleBestseller No. 6

Hello Naturally Whitening Fluoride Toothpaste, Natural Peppermint Flavor and Tea Tree Oil, Peroxide Free, Gluten Free, SLS Free, 3 Pack, 4.7 OZ Tubes

WHAT I'M GETTING: Includes three (3) 4.7 oz tubes of hello Naturally Whitening Fluoride Toothpaste
SEE YA STAINS: Whitens naturally with natural whitening ingredients to remove surface stains and uses fluoride to help prevent cavities and strengthen teeth enamel
SO FRESH: This naturally whitening toothpaste is formulated with super-peppy peppermint so you can experience mind-blowing freshness every time you brush
ONLY GOOD STUFF ALLOWED: This hello whitening toothpaste is peroxide free, SLS free, and has no artificial sweeteners or flavors, no dyes, no parabens, and no titanium dioxide
EVERYDAY YAY: hello Naturally Whitening Fluoride Toothpaste is a vegan toothpaste and is not tested on animals (Leaping Bunny Certified)

Bestseller No. 7

Sensodyne Pronamel Intensive Enamel Repair Toothpaste for Sensitive Teeth, to Reharden and Strengthen Enamel, Extra Fresh - 3.4 Ounces

One 3.4 oz tube of Extra Fresh Sensodyne Pronamel Intensive Enamel Repair Toothpaste for Sensitive Teeth, to Reharden and Strengthen Enamel
Toothpaste for enamel repair that inhibits demineralization, repairs microdamage and rebuilds enamel strength
Providing lasting relief, this sensitive enamel toothpaste protects your against pain triggers
Strong enamel toothpaste for tooth enamel repair that prevents cavities and acid erosion from exposure to acidic foods and drinks
Sensitivity toothpaste with fluoride to protect you against cavities

SaleBestseller No. 8

Colgate Cavity Protection Regular Fluoride Toothpaste, White, 6 oz

Helps protect teeth against cavities and bad breath
Cleans teeth thoroughly
Freshens breath
Fights cavities
Strengthens teeth with active fluoride

SaleBestseller No. 9

Colgate Baking Soda & Peroxide Toothpaste - Whitens Teeth, Fights Cavities & Removes Stains, Brisk Mint, 6 Ounce (Pack of 2)

Whitening toothpaste features a unique baking soda and peroxide formula that releases pure oxygen bubbles for a clean, fresh sensation
This baking soda toothpaste helps remove teeth stains for whiter teeth
Colgate baking soda and peroxide toothpaste cleans deep and whitens teeth
Add this baking soda whitening toothpaste to your oral care routine to help fight cavities
Colgate Baking Soda and Peroxide Whitening Toothpaste removes plaque and impurities with regular brushing

Bestseller No. 10

Sensodyne Repair and Protect Whitening Toothpaste, Toothpaste for Sensitive Teeth and Cavity Prevention, 3.4 oz (Pack of 2)

Two 3.4-ounce tubes of Sensodyne Repair and Protect Teeth Whitening Toothpaste
Toothpaste for sensitive teeth from the number one dentist recommended brand for sensitive teeth
Sensodyne fluoride toothpaste builds a repairing layer inside the tiny tubules of the sensitive areas of your teeth (2, 3)
Stannous fluoride formula provides lasting protection against sensitivity with twice daily brushing so you can enjoy life without the worry of sensitivity (1)
Toothpaste with an ingredient that is clinically proven for sensitivity relief and lasting protection (1)

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