10 Best skin serum (2025)

10 Best Skin Serums (2025) offer a transformative approach to skincare, catering to various skin types and concerns. These serums are formulated with potent ingredients like hyaluronic acid, vitamin C, and retinol, ensuring deep hydration, brightening, and anti-aging benefits. Brands like The Ordinary, SkinCeuticals, and Drunk Elephant lead the market with innovative formulations that deliver visible results. Whether you're targeting fine lines, dark spots, or dryness, these top-rated serums promise to enhance your skin's texture and radiance. Investing in one of these serums can elevate your skincare routine, making it a must-have for anyone seeking a luminous complexion.

SaleBestseller No. 1

COSRX Snail Mucin 96% Power Repairing Essence 3.38 fl.oz 100ml, Hydrating Serum for Face with Snail Secretion Filtrate for Dull Skin & Fine Lines, Korean Skin Care

The Real Snail Essence: Formulated with 96.3% Snail Secretion Filtrate, this essence repairs and rejuvenates the skin from dryness and aging. It improves skin vitality by reducing dullness and soothing dehydrated skin.
Simple Yet Effective Light-weight Essence: A lightweight essence which fastly absorbs into the skin and gives you a natural and healthy glow. Guarantees long-lasting hydration without heavy feeling on the skin.
Key Ingredient: Snail Secretion Filtrate contains "Mucin"- an EFFECTIVE ingredient for enhanced moisturization. It instantly soothes damaged skin and delivers moisture deep into your skin. Perfect for dehydrated and damaged skin.
NO Snails are Harmed: Snail Mucin is obtained in a safe and environmentally friendly way in a favorite environment of snails and then processed as a cosmetic material. 100% Natural, Hypoallergenic, Dermatologist-tested.
Patch Test Recommended: Based on a Skin Irritation Test and a Human Repeat Insult Patch Test (HRIPT), the Snail 96 Mucin Essence is safe to use on sensitive skin. Perform a Patch Test on the body before using on the face. Proceed to using on the face if no irritation occurs in 24 hours. Consult with your doctor immediately if irritation occurs.

Bestseller No. 2

Vitamin C Face Serum - Dark Spot Remover Facial Serum, Vit C Serum with Hyaluronic Acid, Ferulic Acid, & Vit E - Anti Aging and Skin Brightening Serum, Pure Vitamin C Serum Skin Care 30 ml

𝗧𝗨𝗥𝗡 𝗕𝗔𝗖𝗞 𝗧𝗛𝗘 𝗖𝗟𝗢𝗖𝗞 𝗢𝗡 𝗔𝗚𝗜𝗡𝗚: Our vitamin C serum uses 3-O Ethyl Ascorbic Acid to quickly boost your skin’s glow – unlike most serums, which feature weaker derivatives.
𝗧𝗔𝗥𝗚𝗘𝗧𝗦 𝟭𝟬 𝗩𝗜𝗦𝗜𝗕𝗟𝗘 𝗦𝗜𝗚𝗡𝗦 𝗢𝗙 𝗔𝗚𝗜𝗡𝗚: Our serum dramatically improves the appearance of firmness, neck lines, wrinkles, elasticity, plumpness, lines, texture, pores, skin-tone evenness, and radiance.
𝗦𝗨𝗣𝗘𝗥𝗖𝗛𝗔𝗥𝗚𝗘𝗗 𝗔𝗡𝗧𝗜-𝗔𝗚𝗜𝗡𝗚 𝗔𝗖𝗧𝗜𝗩𝗘𝗦 + 𝗦𝗢𝗢𝗧𝗛𝗜𝗡𝗚 𝗕𝗢𝗧𝗔𝗡𝗜𝗖𝗔𝗟𝗦: We've added a slew of anti-aging botanicals to boost your skin’s regenerative properties and deliver results faster. Sodium hyaluronate, a hydrolyzed salt of pure hyaluronic acid locks in moisture, aloe vera keeps skin calm, and vitamin E strengthens and protects.
𝗧𝗛𝗘 𝗚𝗟𝗢𝗪-𝗨𝗣 𝗬𝗢𝗨𝗥 𝗦𝗞𝗜𝗡 𝗗𝗘𝗦𝗘𝗥𝗩𝗘𝗦: Our lightweight formula boosts the appearance of skin’s brightness and delivers lasting radiance. After 6 weeks, 92% said wrinkles appeared softer, and 95% saw a visible improvement in the look of dark spots.
𝗗𝗘𝗥𝗠𝗔𝗧𝗢𝗟𝗢𝗚𝗜𝗦𝗧 𝗧𝗘𝗦𝗧𝗘𝗗 𝗢𝗡 𝗔𝗟𝗟 𝗦𝗞𝗜𝗡 𝗧𝗬𝗣𝗘𝗦 & 𝗧𝗢𝗡𝗘𝗦: Focusing on natural ingredients, we’ve created a dermatologist-backed vegan & cruelty-free vitamin C serum for all skin types. InStyle, Marie Claire, the Daily Mail and more have named it one of the best vitamin C anti-aging serums on the market.

Bestseller No. 3

Beauty of Joseon Glow Serum Propolis and Niacinamide Hydrating Facial Soothing Moisturizer for Irritated Uneven Skin Tone, Korean Skin Care 30ml, 1 fl.oz

Korean Skincare Brilliance: Dive into the world of K-beauty with our Glow Serum, a harmonious blend of traditional Joseon skincare practices and modern innovations. Experience the glow that defines Korean beauty.
Glows and Exfoliates: Niacinamide keeps the skin stronger and hydrated. Skin tone and pore improvement. BHA will mildly exfoliate.
Key ingredients: 60% Propolis & 2% Niacinamide Elixir, energy of propolis and the revitalizing essence of niacinamide. Our serum brings together Korean skincare treasures to provide a nourishing and anti-aging boost.
All-Day Hydration: Our unique blend ensures consistent hydration, leaving your skin with a captivating, radiant glow.
Great Gift: Perfect for grand parents, moms, dads, girlfriends and boyfriends as a birthday gift and event for special occasions. Present your loved ones with this glow serum korean skincare.

Bestseller No. 4

TruSkin Vitamin C Serum – Anti Aging Facial Serum with Vitamin C, Hyaluronic Acid, Vitamin E & More – Brightening Serum for Dark Spots, Even Skin Tone, Eye Area, Fine Lines & Wrinkles, 1 Fl Oz

SKIN BRIGHTENING SERUM: Vitamin C evens skin tone, neutralizes free radicals, and boosts collagen to improve vibrance and reduce dark spots, dark circles, fine lines & wrinkles
ANTI AGING FORMULA: Purposefully balanced blend with Vitamin C, botanical Hyaluronic Acid, Vitamin E, Aloe Vera, Jojoba Oil, and MSM to help brighten, calm & protect skin
BETTER FORM of VITAMIN C: Highly stable, Sodium Ascorbyl Phosphate maintains potency for longer with less skin stinging than other commonly used forms of Vitamin C
SKIN FRIENDLY, GENTLE SKIN CARE: Fragrance free skin nourishment using vital nutrients, antioxidants and botanical actives to improve skin wellness, all in a vegan and cruelty-free formula without parabens and other harmful chemicals you don’t want
THE TRUSKIN DIFFERENCE: If for any reason you decide this product isn't a fit for your skin, we're here for you. Each purposefully balanced medley of key antioxidants, super-nutrients and nourishing botanical actives enhances efficacy and delivers skin-friendly benefits, without added additives or fragrances. The expiration date is printed on the barcode sticker attached to the packaging.

Bestseller No. 5

Anua 10% Niacinamide+ 4% Tranexamic Acid Serum, Ceramide, Hyaluronic Acid, Vitamin B12 natural color, for Sensitive skin, Korean Glass Skin, Fragrance-Free (30ml /1.01 fl.oz.)

KOREAN GLASS SKIN : Containing 10% Niacinamide, 4% Tranexamic Acid and 2% Arbutin, a powerful trio of ingredients to target dull skin, and enlarged pores.
GENTLE YET EFFECTIVE SERUM FOR EVERYDAY USE : Infused with Ceramides and Hyaluronic Acid to protect damaged skin barrier, soothe and hydrate the skin. Gentle enough to be used daily, morning and night.
LIGHTWEIGHT TEXTURE WITH NATURE-DRIVEN PINK COLOR : Non-Greasy watery lightweight texture, easy to absorb and perfect addition to your skincare regimen.
MADE FOR ALL SKIN TYPES : Frangrance Free, Cruelty-Free

Bestseller No. 6

Tree of Life Beauty Facial Skin Care Set, Brightening, Firming, Hydrating, Dry Face, Dermatologist Tested - Trio Power Kit, Vitamin C, Retinol and Hyaluronic Acid, 3 count of 1 Fl Oz

POWERFUL ANTI-AGING TRIO: This set includes our beloved Vitamin C Serum to brighten and even skin tone, Retinol Serum to reduce fine lines and wrinkles, and Hyaluronic Acid Serum for deep hydration. Used together, these potent serums visibly improve skin texture, tone, and firmness for a more youthful complexion. Suitable for all skin types including sensitive skin. See noticeable results in as little as 2-4 weeks with consistent use.
ADVANCED FORMULA: Our serums are packed with nourishing botanical ingredients like aloe vera, jojoba oil, and witch hazel. We use high-quality, active ingredients in effective concentrations. Vegan and cruelty-free.
FAST ABSORBING FORMULA: Crafted for instant penetration, this lightweight formula is designed to absorb quickly into the skin, leaving no residue behind. Its rapid action ensures that active ingredients are delivered efficiently to the skin's deeper layers, optimizing their benefits without the wait. Ideal for those with a busy lifestyle, it allows for immediate application of subsequent skincare products or makeup.
SUITABLE FOR DRY & SENSITIVE SKIN: Our Serums are mild, hypoallergenic, & free from harsh chemicals that can cause irritation or dryness. They deliver necessary hydration, soothing relief, comprehensive care & gentleness for both dry & sensitive skin
DERMATOLOGIST-TESTED & CRUELTY-FREE: Packed with thoughtfully-chosen ingredients you can feel good about! Tree of Life's commitment to your skin's health is backed by rigorous dermatologist testing, ensuring top-quality care, while steadfastly maintaining cruelty-free standards

Bestseller No. 7

e.l.f. SKIN Holy Hydration! Triple Bounce Serum, 1.7% Hyaluronic Acid Serum For Plump, Bouncy Skin, Great For Hydrating Dry Skin

HYDRATING FACE SERUM: Get your bounce back and add an unparalleled boost of hydration to your skincare routine. This gel face serum is supercharged with 1.7% hyaluronic acid, plus squalane and niacinamide, to help deliver maximum hydration.
CREATES A PLUMP COMPLEXION: Ideal for quenching dry skin. the Holy Hydration! Triple Bounce Serum reveals fresh, plump, and supple skin. Your complexion will look and feel more hydrated.
HOW TO USE: Add 3-5 drops to freshly cleansed skin and pat in until completely absorbed. Can be used morning and evening on freshly cleansed skin. Great for oily, combination, normal and dry skin types.
BEAUTY TIP: Follow with the Holy Hydration! Hydro Gel Moisturizer for bouncy, plump skin.
SKIN-LOVING INGREDIENTS: All e.l.f. products are made from skin-loving ingredients you want, minus the toxins you don’t—all at good-for-you prices. All e.l.f. products are 100% cruelty-free and Vegan.

SaleBestseller No. 8

COSRX 6X Peptide Collagen Booster Toner Serum, Niacinamide & Hyaluronic Acid Skin Renewal Boosting Facial Essence for All Skin Types, Korean Skin Care, Paraben Free, 150mL/5.07 Fl.Oz

Skin Booster Toner: Skin Boosting Serum with 6 Peptides that improve skin elasticity, fine lines, pores, and radiance. Boost your skin's condition and achieve multiple benefits with this serum.
First Step of Skincare: This lightweight serum with a toner-like texture absorbs quickly into the skin, making it a great first step in your daily skincare routine. Its quick absorption allows for easy layering with other products.
Key Ingredients: 6 Peptides that boost skin elasticity, reduce post hyperpigmentation, control pores, renew skin, calm and alleviate skin, and improve the look of fine lines and wrinkles.
How to Use: After cleansing, apply 2-3 pumps of the Serum on your face. Layer on your favorite moisturizer for additional hydration. Best when used with the COSRX Snail 96 Essence and/or the COSRX Retinol 0.1 Cream.

Bestseller No. 9

Good Molecules Niacinamide Serum - 10% Niacinamide Balancing B3 Facial Serum for Acne, Tone, Texture - Brightening and Hydrating Skincare for Face

BRIGHT AND HEALTHY COMPLEXION: Refine tone and improve texture while nourishing your skin! Embrace newfound confidence with the Good Molecules Niacinamide Serum!
SOOTHING AND NON-DRYING: Beneficial for acne prone skin and clogged pores. This serum is non-drying and designed to help to reduce signs of moisture loss caused by a weak skin barrier function.
PROMOTE SMOOTH AND EVEN SKIN: This balancing formula is rich in Niacinamide (10%), also known as B3, and can be very helpful for those suffering from breakouts, uneven skin tone, enlarged pores, and dull texture.
PERFECT ADDITION TO YOUR BEAUTY REGIMEN: Apply a few drops to your skin in the morning and at night before oils, moisturizers, and creams. Our serum is powerful enough to bring results and gentle enough for daily use.
GENTLE ENOUGH FOR ALL SKIN TYPES: This serum is suitable for all skin types, but can be particularly beneficial for those with combination/oily skin. Our serum has a pH of 7.1, is fragrance-free, and was never tested on animals. Since everyone's skin is unique, we recommend performing a patch test before using this product to ensure compatibility and avoid any potential reactions.

SaleBestseller No. 10

CeraVe Resurfacing Retinol Serum For Post Acne Marks, Formulated With Licorice Root Extract & Niacinamide, Brightening Serum & Pore Minimizer For Face, Post Acne Skin Barrier Repair, Non-Comedogenic

[ POST ACNE RETINOL SERUM FOR FACE ] With encapsulated retinol, this facial serum helps skin look smoother and more even-toned. Pore minimizer helps refine skin’s texture & helps visibly reduce the appearance of post-acne marks and blemishes.
[ SKIN BARRIER REPAIR ] This retinol face serum smooths skin texture, reduces acne marks, and brightens skin. Reducing the look of post inflammatory hyperpigmentation while repairing the skin's barrier.
[ BRIGHTENING SERUM ] Formulated with licorice root extract helps to brighten the appearance of skin and niacinamide helps to calm skin. Fragrance free, paraben-free, and non-comedogenic. Pore reducer for face.
[ 3 ESSENTIAL CERAMIDES ] Ceramides are found naturally in the skin and make up 50% of the lipids in the skin barrier. All CeraVe products, formulated with three essential ceramides (1, 3, 6-II)to help maintain the skin’s natural barrier.
[ DEVELOPED WITH DERMATOLOGISTS ] CeraVe Skincare is developed with dermatologists and has products suitable for dry skin, sensitive skin, oily skin, acne-prone, and more.

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