10 Best purple shampoo (2025)

10 Best purple shampoos in 2025 have revolutionized hair care for those seeking to maintain vibrant blonde or silver tones. These shampoos effectively neutralize brassy yellow and orange hues, ensuring a fresh, cool color. Top contenders include brands like Olaplex, Fanola, and Joico, each offering unique formulations that nourish and protect hair while enhancing color. With added benefits like hydration and shine, these purple shampoos cater to various hair types and concerns. Whether you have highlighted, balayaged, or gray hair, the best options in 2025 promise to keep your locks looking salon-fresh between visits.

SaleBestseller No. 1

Fanola Color Depositing Purple Shampoo Toner 11.8 oz for Blonde, Silver, Gray - Anti Brass Remove Yellow Tones & Brassiness from Highlighted,Bleached Hair

Gently Cleanse Blonde Hair & Remove Yellow Tones - Transform your hair color from yellow to 'oh wow' with Fanola's anti brass purple shampoo toner for blonde hair, which will remove brassiness & neutralize yellow tones to preserve your light, bright blonde hair in between salon services. Immediately remove any undesired yellow tones in bleached, highlighted, blonde, silver, and gray hair with violet pigments for a shiny, silky light colored hair.
Antioxidant Ingredients - This anti brass purple shampoo is enriched with extra violet pigments to maintain a cool & even tone. Infused with antioxidant grape extract + silk protein ingredients to effectively re-tone bleached blonde hair, while ensuring a healthy look & feel with this nourishing formula.
Maintain Your Perfect Blonde - This toning purple shampoo for blonde hair will help preserve your preferred blonde tone in between color services for a bright, light hair color by removing unwanted tones- including yellow, brassy, or muddy. Fanola's purple shampoo toner is suitable for all blonde types, including super-lightened, bleached, and gray. For best results, build your blonde routine with Fanola's purple shampoo, toner mask, and incredible foam.
How to Use - Apply Fanola Anti-Yellow Shampoo to wet hair and massage. Leave on for 1 to 5 minutes, lather and rinse thoroughly. For best results, follow with No Yellow Purple Mask toner as a system to ensure your ideal blonde tone by leaving it with a cold tone and a soft, shiny, silky texture. *Pro Tip: Can be used to pre-tone bleached hair or on super lightened hair, as well as on clients wanting less yellow tones
Professional Hair Care Made in Italy - Fanola is a professional Italian hair care brand that aims for the highest quality values, processes, and ingredients across all products. Inclusive beauty is at the brand's core with over 10 different product ranges in professional hair care, color, and styling categories. The brand has been in the market for over 15 years and continues to explore different areas of innovation to restructure, balance, and improve worldwide hair wellness.

SaleBestseller No. 2

L’Oreal Paris EverPure Sulfate Free Brass Toning Purple Shampoo and Conditioner Set for Blonde, Bleached, Silver, or Brown Highlighted Hair, 1 Kit

Toning Sulfate Free Shampoo & Conditioner: Maintain your perfect blonde with EverPure's Sulfate Free Brass Toning Purple Shampoo and Conditioner that hydrates and neutralizes brassy yellow and orange tones in blonde, bleached, highlighted and silver hair
Hydrating Formula: Color-treated hair requires special care. This moisturizing shampoo and conditioner is infused with Hibiscus and Purple Dye to tone brassy hair and leave it deeply moisturized
For Best Results: Use EverPure's Purple Shampoo and Conditioner system 2-3 times a week instead of your normal shampoo and conditioner routine. Lather purple shampoo into wet hair, leave in for up to 2 minutes. Follow with purple conditioner
Vegan Shampoo and Conditioner: EverPure hair products have the purest respect for your hair and have been formulated without sulfates, parabens and harsh salts. Always color caring and powered by science
L'Oreal Paris Innovation: We are a total beauty care company that combines the latest in technology with the highest in quality for the ultimate in hair color, hair care, hair style, skin care and cosmetics

SaleBestseller No. 3

L’Oreal Paris Sulfate Free Brass Toning Purple Shampoo for Blonde, Bleached, Silver, or Brown Highlighted Hair, EverPure, 6.8 Fl Oz (Packaging May Vary)

Toning Sulfate Free Shampoo: Maintain your perfect blonde with EverPure's Sulfate Free Brass Toning Purple Shampoo that hydrates and neutralizes brassy yellow and orange tones in blonde, bleached, highlighted and silver hair
Hydrating Shampoo Formula: Color-treated hair requires special care. This moisturizing shampoo is infused with Hibiscus and Purple Dye to tone brassy hair and leave it deeply moisturized
For Best Results: Use EverPure's Purple Shampoo and Conditioner system 2-3 times a week instead of your normal shampoo and conditioner routine. Lather purple shampoo into wet hair, leave in for up to 2 minutes. Follow with purple conditioner
Vegan Shampoo: EverPure hair products have the purest respect for your hair and have been formulated without sulfates, parabens and harsh salts. Always color caring and powered by science
L'Oreal Paris Innovation: We are a total beauty care company that combines the latest in technology with the highest in quality for the ultimate in hair color, hair care, hair style, skin care and cosmetics

Bestseller No. 4

Redken Purple Shampoo with Violet Pigment, Blonde Hair Toner, Color Depositing Formula, 10.1 fl.oz.

Color Depositing Purple Shampoo: A professional salon shampoo for color-treated or chemically-treated hair, including bleached hair. Neutralizes brassy, yellow and orange undertones
Benefits: With purple pigments to instantly tone, strengthen and moisture blonde, bleached, and color treated hair. Helps with color retention, anti-fade protection and maximizes color vibrancy for a cooler blonde result
Additional Benefits: Cleanses, strengthens and adds softness. With salicylic acid to strengthen and repair blonde hair from the core and pure violet pigments to remove unwanted brassiness and leave hair color cool and bright
Suggested Use: Use 2-3 times a week. Apply and leave on for 3-5 minutes. Anti-Brass pigmented purple formula with protein, amino acids and glycerin to ensure brighter, cooler blonde hair
Blondage: Nourishes, increases smoothness and shine, and strengthens blonde hair for less breakage. Color correct and neutralize unwanted yellow undertones for brassiest blonde hair

Bestseller No. 5

Clairol Professional Shimmer Lights Purple Shampoo, 2 fl. Oz Neutralizes Brass & Yellow Tones For Blonde, Silver, Gray & Highlighted Hair Packaging May Vary

Item Package Weight:0.152 Kilograms
Tones Down Brassiness On Blonde And Gray Hair
Color-Enhancing Formula
Item Package Quantity:1

Bestseller No. 6

Olaplex No. 4P Blonde Enhancer Purple Toning Shampoo, Repairs, Hydrates, & Brightens All Blonde, Lightened, & Grey Hair, 8.5 fl oz

Item display volume 250.0 milliliters

Bestseller No. 7

Toning Purple Shampoo: Neutralizes unwanted brassy, yellow tones in all blonde and grey hair.
Multi-Tasking Properties: Professional toning shampoo desposits purple pigments to neutralize and reduce yellow tones in just one wash.
Key Benefits: Nourishing shampoo suitable for both color treated and natural hair to enhance and restore cool tones.
Suggested Use: Wearing suitable gloves, apply to wet hair, lather, rinse. Repeat if necessary. For maxium benefits, leave on for five minutes to tone and cleanse.
So Silver Collection: Includes the So Silver Shampoo (moderate toning), Pigmented Conditioner (light toning), Neutralization Mask (maximum toning) and Leave-In Spray (buildable toning).

SaleBestseller No. 8

Kristin Ess Hair The One Purple Shampoo for Toning Blonde Hair - Neutralizes Brass + Yellow Tones, Shine Restoring - Sulfate, Silicone and Paraben Free, Color + Keratin Safe, 10 fl. oz.

“I wanted to create a purple shampoo that is great for toning blondes + brunettes and is also sulfate-free...I’ve always had a hard time finding that combo. If you like ashy tones or even pastel lavender tones, you can use this every time you shampoo. If you like neutral tones, use it only when needed to cut brass. Use this with or without The One Purple Conditioner on natural or color-treated hair.” - Kristin Ess
Cleanse + Condition: A clean, well-conditioned canvas is essential. These universal, sulfate-free products cleanse + deeply condition to leave hair feeling moisturized, full and looking shiny from root to tip.
Ultra-violet pigment, Brass Reducing, Intense Toning, Shine Restoring, Sulfare-free
How To: Depending on the thickness of your hair, apply a quarter size or more of shampoo into your palm. Apply to wet hair, massage into your scalp to create a rich lather. With purple shampoo you want to make sure you apply more product where you see more brass. Let it sit a little bit longer toward the root where hair tends to be less porous and more warm. Then let it run through the ends as you shampoo. Rinse well and follow with conditioner or a hydrating mask.
Cruelty free, keratin safe free of sulfates, parabens + phthalates

SaleBestseller No. 9

John Frieda 8.3 Ounce Shampoo for Blonde Hair, Violet Crush Purple Shampoo, Neutralizes Brassy Yellow Tones, Blonde Toner for Bleached, Platinum

KNOCKS OUT BRASSY TONES - Rid your hair of brassy tones and revive your hair with Violet Crush Shampoo.
SALON-FRESH BLONDE - Enhance your color and discover your best blonde.
CRUSHED VIOLET PIGMENTS - Deposits crushed violet pigments into blonde hair to counter-act yellow tones to make color-treated or highlighted blonde hair appear cooler and brighter in as little as one use.
BEST USED WITH VIOLET CRUSH PURPLE CONDITIONER - Use with John Frieda Violet Crush Purple Conditioner to achieve optimal results.
CLEANSE YOUR BLONDE HAIR - Wash and cleanse your blonde hair, leaving hair feeling revitalized and salon-fresh.

SaleBestseller No. 10

Fanola Purple Anti-Yellow Shampoo for Blonde, Gray, Silver, and Highlighted Hair - Removes Brassiness and Yellow Tones

Gently Cleanse Blonde Hair & Remove Yellow Tones - Transform your hair color from yellow to 'oh wow' with Fanola's anti brass purple shampoo toner for blonde hair, which will remove brassiness & neutralize yellow tones to preserve your light, bright blonde hair in between salon services. Immediately remove any undesired yellow tones in bleached, highlighted, blonde, silver, and gray hair with violet pigments for a shiny, silky light colored hair.
Antioxidant Ingredients - This anti brass purple shampoo is enriched with extra violet pigments to maintain a cool & even tone. Infused with antioxidant grape extract + silk protein ingredients to effectively re-tone bleached blonde hair, while ensuring a healthy look & feel with this nourishing formula.
Maintain Your Perfect Blonde - This toning purple shampoo for blonde hair will help preserve your preferred blonde tone in between color services for a bright, light hair color by removing unwanted tones- including yellow, brassy, or muddy. Fanola's purple shampoo toner is suitable for all blonde types, including super-lightened, bleached, and gray. For best results, build your blonde routine with Fanola's purple shampoo, toner mask, and incredible foam.
How to Use - Apply Fanola Anti-Yellow Shampoo to wet hair and massage. Leave on for 1 to 5 minutes, lather and rinse thoroughly. For best results, follow with No Yellow Purple Mask toner as a system to ensure your ideal blonde tone by leaving it with a cold tone and a soft, shiny, silky texture. *Pro Tip: Can be used to pre-tone bleached hair or on super lightened hair, as well as on clients wanting less yellow tones
Professional Hair Care Made in Italy - Fanola is a professional Italian hair care brand that aims for the highest quality values, processes, and ingredients across all products. Inclusive beauty is at the brand's core with over 10 different product ranges in professional hair care, color, and styling categories. The brand has been in the market for over 15 years and continues to explore different areas of innovation to restructure, balance, and improve worldwide hair wellness.

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