10 Best natural shampoo (2025)

10 Best Natural Shampoo (2025) options are revolutionizing hair care with their eco-friendly ingredients and effective formulations. These shampoos prioritize health and sustainability, featuring organic botanicals, essential oils, and free-from harmful chemicals. Brands like Rahua, Aveda, and Briogeo lead the way, offering solutions for various hair types and concerns. Whether you seek hydration, volume, or scalp health, these natural shampoos cater to your needs while promoting a clean environment. With a growing emphasis on cruelty-free practices, the best natural shampoos of 2025 not only nourish your hair but also support ethical beauty standards.

SaleBestseller No. 1
PURA D'OR 16 Oz Original Gold Label Anti-Thinning Biotin Shampoo Natural Earthy Scent, CLINICALLY TESTED Effective Results, Herbal DHT Blocker Hair Thickening Products, Women & Men, Color Treated Hair
  • GET TO THE ROOT OF THE PROBLEM. It all starts with a healthy scalp. This invigorating blend of natural extracts and essential nutrients fortifies and invigorates hair, reducing the appearance of hair thinning due to breakage
  • FIGHT HAIR THINNING, NATURALLY. Powerful blend of Biotin, Pumpkin Seed, Black Cumin Seed Oil, Nettle, and other plant-based ingredients to help increase volume and thicken hair
  • GENTLE, YET EFFECTIVE. Ultra-nourishing blend of Premium Organic Oils and Plant-Based ingredients specially formulated to effectively target damaged, and/or color-treated hair. Gentle enough for daily use. Contains Natural Preservatives.
  • SCIENCE plus NATURE. All PURA D’OR formulas combine science and nature to deliver transformative hair therapy. Select Natural Ingredients. No SLS (Sulfates). No Parabens. No Harmful Chemicals. Gluten Free. Hypo-Allergenic. Cruelty Free. Manufactured in the USA. Color Safe. Vegan
Bestseller No. 2
Mielle Organics Rosemary Mint Strengthening Shampoo Infused with Biotin, Cleanses and Helps Strengthen Weak and Brittle Hair, 12 Ounces
  • Strengthening Shampoo: This shampoo with biotin provides intense moisture for all hair types with a gentle formula that nourishes, cleanses and helps strengthen weak and brittle hair
  • Rosemary Mint Collection: Rosemary Mint products are infused with Biotin for the ultimate help with strenghtening hair; Stop those pesky split ends and welcome healthy, shiny twist outs into your life
  • Hair Products for All Hair Types: We promote the health and maintenance of hair from Types 3A to 4C hair, however our products are suitable for all hair types and we feature products for both low and high porosity levels
  • Haircare: We continue to produce quality hair care products like oils, detanglers, shampoo, conditioners, moisturizers and more that help nourish hair through all three phases of growth
  • Women Owned: With a heavy emphasis on incorporating essential ingredients being its “root to results,” Mielle continues to create a line of beauty products by women & for women of all hair types
Bestseller No. 3
Native Shampoo and Conditioner Contain Naturally Derived Ingredients | All Hair Type Color & Treated From Fine to Dry Damaged, Sulfate & Dye Free - Cucumber & Mint, 16.5 fl oz each (2 pack)
  • Strengthening Shampoo and Conditioner Set - This set strengthens hair against damage, replenishing hair by restoring moisture and reducing breakage. Enjoy longer, more vibrant moisturizing hair with less damage, frizz and tangling.
  • Naturally Derived Ingredients - Native shampoo and conditioner set contains naturally derived and simple ingredients. Made with just 10 thoughtful ingredients that give strength to your strands such as coconut oil derived cleansers, food grade cleansing salts, and citric acid for pH balance. Free of silicone, sulfated surfactants, paraben, and dyes.
  • Vegan & Cruelty Free - Native shampoo and conditioner are formulated without the use of any animal derived ingredients or by products. Never tested on animals, except humans who volunteer to try Native shampoo and conditioner set.
  • For All Hair Types - Gentle and compatible on all men and women hair type from fine to dry damaged, even colored and treated. Simply Lather, sing, rinse, and repeat for happy, full-bodied hair. Life’s complicated enough, your hair care doesn’t have to be.
  • Cucumber & Mint - It's a garden party and the only scents invited are crisp, clean, and refreshing. Includes a 16.5 fl oz shampoo and 16.5 fl oz conditioner in this set.
Bestseller No. 4
Avalon Organics Therapy Biotin B-Complex Thickening Shampoo, For an Energized Scalp and Thicker, Fuller-Looking Hair, 32 Fluid Ounces
  • Body Building: This shampoo supports an energized scalp and thicker, fuller-looking hair and helps build body in fine/thinning hair. It cleanses hair from root to tip
  • Thoughtfully Made: Comprised of a blend of biotin, saw palmetto, quinoa protein, and vitamin E, our signature botanicals are carefully curated to help your hair thrive
  • Formulated Without: This shampoo is packaged in a 100% recycled bottle and is formulated without parabens, sodium laureth sulfate, synthetic colors, or synthetic fragrances
  • Certifications: All our products are cruelty-free and Leaping Bunny Certified, providing assurance of no animal testing. This shampoo is NSF Certified as a personal care product containing organic ingredients
  • EWG Verified: The Environmental Working Group VERIFIED mark on a product confirms it's free from EWG's chemicals of concern and meets the EWG’s strictest standards for your wellbeing
SaleBestseller No. 5
Renpure Plant Based Coconut and Vitamin E Moisturize and Replenish Shampoo - Ideal for Lifeless Hair - Leaves Hair Silky and Smooth - Rids Hair of Grime - Recyclable, Pump Bottle Design - 24 fl oz
  • REFRESHER FOR THE SCALP. Wash away impurities from your tresses with this nourishing shampoo. Our foaming agent ensures you receive a proper cleansing while stimulating your hair follicles and scalp. Time to take a step towards healthy hair.
  • PERFECT SHAMPOO PARTNER. You don't have to begin and end your wash day with only a shampoo. Our conditioner gives you the extra boost you need for healthier hair. Indulge in full on moisture, a light touch of hydration and all that good stuff in between.
  • TREAT YOUR HAIR RIGHT. This Vitamin E shampoo has the ability to transform your tresses, starting from the scalp. Upgrade your hair care line with our unique products and enjoy less dryness and itching, increased volume or enhanced moisture.
  • SAFE FROM CHEMICALS NOT COMPLIMENTS. Renpure replaces harmful ingredients with equally effective clean alternatives so our formulas are gentle on loved ones and the environment. We believe that anything a chemical can do a plant can do better.
  • A BRAND WITH A PURPOSE. Renpure delivers naturally inspired, plant-based products created for the whole family. We believe that everyone deserves safer, quality products, wrapped in indulgent experiences and delicious scents without compromise.
Bestseller No. 6
California Naturals Shampoo, Scalp and Hair Care for Women and Men, Coconut Cleansing Complex, Natural, Vegan, Cruelty, Silicone, Paraben, and Sulfate Free Shampoo, All Hair Types, 16.5 fl oz
  • DAILY COCONUT SHAMPOO: A classic, nourishing shampoo that gently cleanses without stripping your hair.
  • HIGH QUALITY, NATURAL INGREDIENTS: Our Coconut Daily Shampoo is made from 99%+ naturally derived ingredients, Cruelty Free, Paraben, Silicone, Phthalate & Sulfate Free and comes in a 100% post consumer recycled plastic bottle.
  • NON TOXIC FRAGRANCE: All of our hair care products are made with Food Grade Fragrance, a non toxic alternative to fragrance, considered safe for use in products that may be ingested, like toothpaste and lip balm.
  • ALWAYS INCLUSIVE: Women Founded and Led and Made for all Hair Types, including Curly Hair and safe for Color Treated Hair.
  • HOW TO USE: Pump twice or three times into your palm (do what feels right for your hair to get a full lather). Lather our nourishing shampoo onto your scalp, massaging the formula into your roots & ends.
SaleBestseller No. 7
SheaMoisture Intensive Hydration Shampoo for Dry, Damaged Hair Manuka Honey and Mafura Oil Sulfate-Free 13 oz
  • Intensive Hydration Shampoo: This SheaMoisture sulfate free shampoo cleanses while infusing damaged hair with intense moisture.
  • HYDRATE & REPLENISH DRY, DAMAGED HAIR: Rich hair shampoo, blended with restorative oils, helps to soften and revitalize hair
  • KEY INGREDIENTS in this moisturizing sulfate free shampoo: Manuka Honey, Mafura Oil, Fig Extract
  • USAGE: Apply this moisturizing shampoo to wet hair and gently massage into a rich lather. Rinse thoroughly.
  • Sulfate free shampoo blended with Fair Trade Shea Butter
SaleBestseller No. 8
Alba Botanica More Moisture Shampoo, Coconut Milk, 32 Oz (Packaging May Vary)
  • One 32 oz. bottle of Alba Botanica More Moisture Coconut Milk Shampoo
  • Formulated for dry hair
  • Made with coconut milk to lock in moisture and hydrates hair
  • 100% vegetarian formula made without harsh ingredients like parabens, phthalates or synthetic fragrances
  • Always cruelty-free, never tested on animals; recognized by the Leaping Bunny Program
Bestseller No. 9
PURA D'OR Anti-Thinning Biotin Shampoo & Deep Moisturizing Conditioner Original Gold Label Set (16oz x2) Natural Earthy Scent, CLINICALLY TESTED Effective Results, DHT Blocker Thickening, Women & Men
  • THE ORIGINAL GOLD STANDARD & UNDISPUTED LEADER IN HAIR THINNING THERAPY: Our low lather biotin hair thickening shampoo and conditioner set is formulated with biotin and our exclusive proprietary blend of 17 DHT blockers including nettle extract, pumpkin seed, and black cumin seed oil. Clinically tested to reduce the appearance of thinning hair, promote hair strength and thickness with increased volume by reducing breakage. Individual results may vary.
  • ORGANIC SHAMPOO INGREDIENT BASED: Our DHT Blocker Hair Shampoo and Conditioner Set contains organic argan oil, tea tree oil, saw palmetto, nettle extract, rosemary oil and many more premium ingredients, all indicated on the labels. These essential hair vitamins help moisturize the scalp to promote thicker fuller-looking hair in men and women. Contains Natural Preservatives for the most gentle care. Contains no sulfates or parabens which could harm the scalp or hair growth.
  • PROTECT AND STRENGTHEN YOUR HAIR: Our PURA D'OR Original Gold Label Anti-Thinning Biotin Shampoo and Deep Moisturizing Biotin Conditioner set contains an organic aloe vera base instead of a water base for the cleanest, cruelty free best shampoo and conditioner set.
  • IMPROVED HAIR APPEARANCE: Our Anti-Thinning biotin shampoo and conditioner set is safe to be used as a daily routine shampoo and conditioner. Also works great if you need hair products for dry damaged hair and as a color treatment shampoo for women and men. Helps cleanse the scalp, improving the overall health of your hair.
SaleBestseller No. 10
Ginger Lily Farms Botanicals Moisturizing Shampoo for All Hair Types, Island Tranquility, 100% Vegan & Cruelty-Free, Green Tea Lemongrass Scent, 12 Fl Oz
  • Moisturizing Shampoo: Instantly smooths, restores and revitalizes dry hair with lasting moisture for incredibly soft, shiny hair. Suitable for all hair types.
  • Soothing Green Tea Lemongrass Scent: The clean scent of green tea and herbaceous lemongrass intermingled with fresh ginger will leave you feeling calm and relaxed.
  • Naturally Derived Ingredients: Enriched with our special blend of vitamins, pure essential oils and botanical extracts to lock in moisture and nourish dry hair. Toxin-free formula is paraben, sulfate, phosphate and gluten-free.
  • Cruelty-Free Hair Care: Ginger Lily Farms Botanicals is PETA-certified, 100% vegan and never tested on animals so you can feel good while using it.
  • Island Tranquility Shampoo: Features 12-ounce bottle with flip top.
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