10 Best mascara (2025)

10 Best mascara options for 2025 promise to elevate your lash game to new heights. These top-rated formulas offer a range of benefits, from volumizing and lengthening to smudge-proof and waterproof features. Brands like Too Faced, Maybelline, and Lancôme lead the pack with innovative brushes and nourishing ingredients that enhance lash health. Whether you prefer a natural look or dramatic flair, there's a perfect mascara for every occasion. With advancements in technology and formulation, these mascaras not only deliver stunning results but also ensure all-day wear, making them must-haves in your beauty arsenal this year.

Bestseller No. 1

ILIA - Limitless Lash Mascara | Non-Toxic, Cruelty-Free, Lightweight & Nourishing, Flake + Smudge-Resistant, Clean Mascara, Ophthalmologist-Tested, Safe For Sensitive Eyes

WHAT IT IS: An Award-Winning Clean Mascara That Lengthens, Lifts + Separates—Now With More Planet-Friendly Packaging.
WHAT IT DOES: This Cult-Favorite Mascara Takes Lashes Beyond Their Limits—Naturally. The Dual-Sided Wand Catches Every Lash For Eye-Opening Length + Definition. Long-Lasting Formula Resists Clumping, Flaking + Smudging.
KEY CLEAN INGREDIENTS: The Naturally Derived Formula Features Arginine, A Haircare Hero That Helps Fortify + Reinforce Lashes From Within, Organic Shea Butter Weightlessly Conditions + Adds A Soft, Flexible Feel, + Beeswax Helps Seal In Moisture For Nourished, Healthy-Looking Lashes.
EYE SAFE: Ophthalmologist-Tested, Safe For Sensitive Eyes + Safe For Contact Lens Wearers.
THOUGHTFULLY FORMULATED: Vegan, Cruelty-Free, Gluten-Free, Sustainably Sourced + Packaged.

Bestseller No. 2

essence | Lash Princess False Lash Effect Mascara | Volumizing & Lengthening | Cruelty Free & Paraben Free

If you receive this mascara UNWRAPPED, it did not come from essence cosmetics.
NO FALSIES NEEDED! Lash Princess False Lash Mascara defines and separates lashes while achieving a bold look.
DRAMATIC VOLUME: the conic shape fiber brush delivers dramatic volume and sculpted length WITHOUT clumps or globs.
CLAIMS: Cruelty Free. Free from gluten, silicones, parabens, oil, fragrance, alcohol, & microplastic particles. Made in Luxembourg.
CRUELTY FREE: essence cosmetics is certified and acknowledged by PETA as a cruelty-free brand. We do not test any of our products on animals.

Bestseller No. 3

Too Faced Better Than Sex Volumizing Mascara | Volume, Length + Peptides, 0.27 Fl Oz, Black

Deep black formula & hourglass-shaped brush creates dramatic volume and longer lashes
Film-forming polymers locks curl into place while peptides condition lashes
Safe for contact lens users & is ophthalmologist tested
Cruelty Free Furever and Always

SaleBestseller No. 4

Maybelline Lash Sensational Sky High Washable Mascara Makeup, Volumizing, Lengthening, Defining, Curling, Multiplying, Buildable Formula, Very Black, 1 Count

Lengthening Mascara: This volumizing washable mascara formula is infused with bamboo extract and fibers for long, full and lightweight lashes that don't flake or smudge
Lash Extension Brush: Features our exclusive Flex Tower mascara brush that bends to volumize and extend every single lash from root to tip; Ophthalmologist and allergy tested, suitable for sensitive eyes and contact lens wearers
It's All in the Eyes: Subtle lines, smokey vibes, custom brow looks, classic tones or a shot of color; Our eyeshadow, eyeliner, brows and mascara collections are designed to transform your look
Create any look with Maybelline; foundation, BB creams, concealers, and setting powders for the perfect canvas, eye shadows, mascara, brow pencils, and eyeliners for any eye look and lip products, from showstopping lipstick to plumping lip gloss

SaleBestseller No. 5

L'Oreal Paris Makeup Telescopic Original Lengthening Mascara, Black, 0.27 Fl Oz (1 Count)

Lengthening Mascara: Telescopic Original Mascara enhances your lashes with intense length and unique lash by lash separation. Ophthalmologist-tested and allergy-tested; Suitable for sensitive eyes and contact lens wearers
L'Oreal Paris Mascara: Get the long, full eyelashes you love with our best mascaras and primers; Choose from our innovative volumizing formulas and variety of brushes
Create you perfect eye makeup look with our collection of Voluminous mascaras, achieve sleek lines with smudge proof eyeliner, define your brows and discover eye shadow palettes with shades made for every eye color
Because You're Worth It: L'Oreal Paris Makeup helps you create the look you want with our full line of makeup including foundations, concealers, highlighter makeup, brow pencils, eyeshadow palettes, lipsticks and much more
Perfect To Pair With: L'Oreal Paris Infallible Never Fail Mechanical Pencil Eyeliner; With long-lasting, fade-proof color, Infallible Never Fail Eyeliner ensures your look stays put for up to 16 hours

SaleBestseller No. 6

Maybelline Lash Sensational Washable Mascara, Lengthening and Volumizing for a Full Fan Effect, Blackest Black, 1 Count

Lash Sensational Mascara: Exclusive fanning mascara brush with ten layers of bristles reveals layers of lashes for a sensational full-fan effect; Add the look of length and volume without clumping; Ophthalmologist tested, contact lens safe
Define Your Eye: No eye makeup look is complete without Maybelline Mascara; Amp up the drama with The Falsies Mascara, keep it classic with the iconic Great Lash, or go for a smooth, clump-free natural-but-better look Colossal or Lash Sensational Mascara
Maybelline Is The Eye Expert: Whatever your signature eye look, whether natural or dramatic, Maybelline helps create looks that draw eyes; With a broad array of pencil and liquid eyeliners, highly pigmented eyeshadows, iconic mascara, and eyebrow makeup
Create any look with Maybelline; foundation, BB creams, concealers, and setting powders for the perfect canvas, eye shadows, mascara, brow pencils, and eyeliners for any eye look and lip products, from showstopping lipstick to plumping lip gloss

SaleBestseller No. 7

L’Oréal Paris Makeup Voluminous Original Mascara, Black, 0.28 Fl Oz

VOLUMINOUS MASCARA is uniquely formulated to resist clumping, soften & build lashes up to 5X their natural thickness. The Volume Maximizing Brush thickens lashes evenly & smoothly. Suitable for sensitive eyes & contact lens wearers
L'OREAL PARIS MASCARA: Get the long, full eyelashes you love with our best mascaras and primers. Choose from our innovative volumizing formulas and variety of brushes
CREATE YOUR PERFECT EYE MAKEUP LOOK with our collection of Voluminous mascaras, achieve sleek lines with smudge-proof eyeliner, define your brows and discover eyeshadow palettes with shades made for every eye color
BECAUSE YOU'RE WORTH IT: L'Oreal Paris Makeup helps you create the look you want with our full line of makeup including foundations, concealers, highlighter makeup, brow pencils, eyeshadow palettes, lipsticks and much more
PERECT TO PAIR WITH: L'Oreal Paris Voluminous Lash Primer. This lightweight eyelash primer instantly builds dramatic volume and length on each lash for use under Voluminous mascara to instantly boost every lash look

Bestseller No. 8

essence | Lash Princess Curl & Volume Mascara | Vegan & Cruelty Free

MEET THE NEWEST LASH PRINCESS! The Lash Princess family just got a little bigger... Introducing the new essence Lash Princess Curl & Volume Mascara!
DRAMATIC VOLUME & CURL: The peanut-shaped fiber brush allows for easy application while delivering dramatic volume and curl WITHOUT clumps or globs.
FORMULATED WITHOUT: Animal byproducts | Parabens | Fragrance.
CLAIMS: Vegan, Cruelty Free, Paraben Free, Perfume Free. Made in Luxembourg.
CRUELTY FREE: essence cosmetics is certified and acknowledged by PETA as a cruelty-free brand. We do not test any of our products on animals.

Bestseller No. 9

essence Lash Princess Mascara Set | 4 Vegan & Cruelty-Free Mascaras | False Lash Effect, Waterproof, Primer, Curl & Volume | Stocking Stuffer for Beauty Lovers

THE PERFECT HOLIDAY GIFT: Get in the holiday spirit with Lash Princess Mascara Holiday Gift Set from essence. Whether treating yourself or gifting to a beauty loving bestie, this is the perfect gift to complete any holiday look!
MASCARAS FOR EVERY OCCASION: This set features four iconic Lash Princess mascaras – False Lash Effect, Waterproof, Curl & Volume, and the Lash Princess Primer. Whether you're going for bold, waterproof, or curled lashes, there's a mascara for every occasion
FESTIVE & EASY TO USE: Your favorite easy to use mascaras packaged in an essence winter wonderland design! Starting at the lash line, wiggle the wand, and layer for the perfect look. Use the Lash Princess Primer first for extra length & volume!
SHOP THE SEASON: Check out the rest of our gift sets and stocking stuffers to find the perfect gift for the beauty lover in your life!
CRUELTY FREE: essence cosmetics is certified and acknowledged by PETA as a cruelty-free brand. We do not test any of our products on animals.

Bestseller No. 10

essence | Lash Princess False Lash Waterproof Mascara | Vegan & Cruelty Free | For Length & Volume (Pack of 1)

WATERPROOF PRINCESS: Get the voluminous false lash effects of the original in a waterproof formula with the Lash Princess False Lash Waterproof Mascara from essence!
DRAMATIC VOLUME: The special conic shaped fiber brush provides lashes with length and dramatic volume as well as a false-lash effect. Apply one coat for instant defined volume, or 2-3 coats for an extra voluminous, bold look. Make sure to wipe the excess product off the wand to avoid clumping.
LASTS ALL DAY: Sweat, weather & tears are no match for this mascara! This mascara does not flake or fade making it a perfect all-day, any-day long lasting mascara. Use a gentle makeup remover or micellar water to remove at the end of the day; if this doesn't work, coconut oil is recommended.
CLAIMS: Vegan & Cruelty Free. Free from parabens, fragrance, & microplastic particles. Made in Luxembourg.
CRUELTY FREE: essence cosmetics is certified and acknowledged by PETA as a cruelty-free brand. We do not test any of our products on animals.

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