10 Best mascara 2024 (2025)

10 Best Mascara 2024 promises to elevate your lash game with innovative formulas and stunning results. This year’s top picks feature volumizing, lengthening, and curling options that cater to every lash type. Brands have embraced clean beauty, offering mascaras free from harmful chemicals while still delivering dramatic effects. Notable mentions include waterproof formulas for all-day wear and easy-to-remove options for sensitive eyes. With advancements in brush technology, these mascaras ensure even application and clump-free results. Whether you prefer a natural look or bold drama, the 10 best mascaras of 2024 have something for everyone.

SaleBestseller No. 1

L'Oreal Paris Voluminous Makeup Lash Paradise Mascara, Voluptuous Volume, Intense Length, Feathery Soft Full Lashes, No Flaking, No Smudging, No Clumping, Blackest Black, 0.25 Fl Oz (Pack of 1)

Volumizing And Lengthening Mascara: Full lash fringe that’s feathery soft, with no flaking, no smudging, and no clumping; Just voluptuous volume and intense length. 20x more volume and up to 2x more length. Based on a consumer claims study, November 2020
L'Oreal Paris Mascara: Get the long, full eyelashes you love with our best mascaras and primers; Choose from our innovative volumizing formulas and variety of brushes
Create you perfect eye makeup look with our collection of Voluminous mascaras, achieve sleek lines with smudge proof eyeliner, define your brows and discover eye shadow palettes with shades made for every eye color
Because You're Worth It: L'Oreal Paris Makeup helps you create the look you want with our full line of makeup including foundations, concealers, highlighter makeup, brow pencils, eyeshadow palettes, lipsticks and much more
Perfect To Pair With: L'Oreal Paris Infallible Never Fail Mechanical Pencil Eyeliner; With long-lasting, fade-proof color, Infallible Never Fail Eyeliner ensures your look stays put for up to 16 hours

SaleBestseller No. 2

L’Oréal Paris Voluminous Panorama Mascara, Volumizing and Lengthening Mascara, Washable Longwear and Smudge Resistant Make Up, Black, 0.33 Fl Oz

Fanned Out Lashes: See corner to corner panoramic lash volume with our Voluminous Panorama Mascara! Our lightweight and long-lasting lengthening mascara formula creates lashes that are so fanned out for eyes that look up to 1.4x bigger
Multi-Level Bristle Brush: Our Panorama Mascara volume and length brush easily grabs each lash from inner to outer corner for even application from root to tip. 5% stretchflex complex formula wraps each lash with flexible, defined, lash by lash volume
Longwear Formula: Our volumizing mascara is smudge resistant, clump resistant and flake resistant with up to 24 hour wear. Ophthalmologist tested. Suitable eye makeup for sensitive eyes and contact lens wearers. Easy to remove make up formula
Because You're Worth It: Create the look you want with our full line of makeup including foundations, concealers, highlighter makeup, brow pencils, eyeshadow palettes, lipsticks and much more
L'Oreal Paris Beauty: A leading total beauty care company based in Paris, we offer innovative products and unique expertise from beauty experts in makeup, skin care, hair care, styling and hair color

Bestseller No. 3

essence | Lash Princess False Lash Effect Mascara | Volumizing & Lengthening | Cruelty Free & Paraben Free

If you receive this mascara UNWRAPPED, it did not come from essence cosmetics.
NO FALSIES NEEDED! Lash Princess False Lash Mascara defines and separates lashes while achieving a bold look.
DRAMATIC VOLUME: the conic shape fiber brush delivers dramatic volume and sculpted length WITHOUT clumps or globs.
CLAIMS: Cruelty Free. Free from gluten, silicones, parabens, oil, fragrance, alcohol, & microplastic particles. Made in Luxembourg.
CRUELTY FREE: essence cosmetics is certified and acknowledged by PETA as a cruelty-free brand. We do not test any of our products on animals.

SaleBestseller No. 4

Maybelline Lash Sensational Sky High Washable Mascara Makeup, Volumizing, Lengthening, Defining, Curling, Multiplying, Buildable Formula, Blackest Black, 1 Count

Lengthening Mascara: This volumizing washable mascara formula is infused with bamboo extract and fibers for long, full and lightweight lashes that don't flake or smudge
Lash Extension Brush: Features our exclusive Flex Tower mascara brush that bends to volumize and extend every single lash from root to tip; Ophthalmologist and allergy tested, suitable for sensitive eyes and contact lens wearers
It's All in the Eyes: Subtle lines, smokey vibes, custom brow looks, classic tones or a shot of color; Our eyeshadow, eyeliner, brows and mascara collections are designed to transform your look
Create any look with Maybelline; foundation, BB creams, concealers, and setting powders for the perfect canvas, eye shadows, mascara, brow pencils, and eyeliners for any eye look and lip products, from showstopping lipstick to plumping lip gloss

SaleBestseller No. 5

Tarte Maneater Magnetic Volumptuous Mascara .30 Ounce Black Full Size

WARNING: maximum compliments ahead with this volumizing, lengthening & curling mascara with a soft-flex brush & lightweight triple-black formula.
BFF (big, full, fluttery) brush features over 500 flexible bristles to curl & coat lashes with even, intense pigment soft-flex brush & lightweight triple-black formula lifts lashes at the root, styles & fans them out to create amped-up fluttery fullness creamy formula powered by lash-strengthening jojoba & carnauba wax help protect your lashes & prevent flaking
Generously coat the custom molded brush with the triple-black formula and apply in a zigzag motion, starting at the base of lashes and pulling through to the tip. For finishing touches, use the fanned bristles at the tip of the brush to coat the inner and outer corners. Apply two coats for enhanced volume and drama.
Updated & Latest Packaging from TARTE!

Bestseller No. 6

IT Cosmetics Superhero Mascara – Super Elastic Stretch Black Mascara for Volume & Length - Volumizing Mascara with Collagen, Biotin & Peptides – Suitable Makeup Mascara for Sensitive Eyes

SUPER LASHES - Give your lashes superhero powers with Superhero Mascara. This volumizing mascara uses proprietary Elastic Stretch Technology to help you achieve dramatic mascara volume and length in just one coat.
INNOVATIVE BRUSH DESIGN – IT Cosmetics’ best mascara for length and volume features a Lash-Changing Power Brush that coats your eyelashes from root to tips, lifting lashes while separating them to create a fuller-looking lash line.
POWERFUL INGREDIENTS – The super buildable makeup mascara formula includes hydrolyzed collagen, biotin & peptides, plus super black mascara pigment to promote your strongest, thickest, most defined lashes.
HOW TO APPLY - Starting at the base of your eyelashes, wiggle and sweep Superhero Mascara up and through to the tips. Apply additional coats for more dramatic mascara volume.
IT REALLY WORKS - With clinical insights from plastic surgeons, plus ingredient and skincare expertise from dermatologists, IT Cosmetics creates problem-solving products that give you real results!

Bestseller No. 7

Lancôme Lash Idôle Lash-Lifting & Volumizing Mascara - Black Mascara for Instant Volume, Length & Lift - Smudge Proof & Up To 24H Wear - Black

LIFTING & VOLUMIZING MASCARA - A lifting & volumizing mascara that targets and volumizes every single lash for instant lash lift, length, and fully fanned out volume. The curved mascara wand instantly lifts & fans out lashes for an open eye long-lasting effect lasting up to 24H, while the 360 micro-bristles grab every lash from root to tip (no matter the length) for longer eyelashes, without the clumps.
DUAL SIDED & CURVED WAND - The dual sided elastomer wand is uniquely designed to volumize, lift & lengthen lashes.The inside curve of wand builds volume while the outside curve instantly lifts and lengthens lashes.
NO FLAKING OR SMUDGING - The lightweight gel formula won’t weigh on lashes, leaving them feathery soft with no flaking or smudging all day.
REAL RESULTS - In a consumer test realized on a panel of 103 women, 95% saw instant lash lift, 94% saw instant volume, 90% saw clump-free lashes and 99% say product is lightweight.
HOW TO APPLY - For amplified lash results, prep with Cils Booster XL Eyelash Primer. Use the inside curve side of the eyelash wand to build volume & outside curve to lengthen, separate & fan out lashes. Layer as desired to achieve your desired long-lasting lash look. Easily remove with Bi-Facil Double Action Eye Makeup Remover.

Bestseller No. 8

Lash Extension Mascara, Volumizing and Lengthening Formula, Smudge Proof & Waterproof, Long Lasting Wear, Suitable for Sensitive Eyes

Lash-Boosting Formula: This volumizing and lengthening mascara delivers dramatic, lush lashes with intense color payoff
Smudge and Water Resistant: Formulated to be smudge-proof and waterproof for long-lasting, flawless wear
Sensitive Eye Approved: Suitable for sensitive eyes, providing comfortable all-day wear
Versatile Shades: Available in various shades to complement any eye color or makeup look
Effortless Application: The precision brush evenly coats lashes from root to tip for clump-free definition

SaleBestseller No. 9

L'Oreal Paris Makeup Voluminous Original Volume Building Mascara, Blackest Black, 0.28 fl; Oz, 1 Count

Voluminous Mascara is uniquely formulated to resist clumping, soften and build lashes up to 5X their natural thickness; The Volume Maximizing Brush thickens lashes evenly and smoothly; Suitable for sensitive eyes and contact lens wearers
L'Oreal Paris Mascara: Get the long, full eyelashes you love with our best mascaras and primers; Choose from our innovative volumizing formulas and variety of brushes
Create you perfect eye makeup look with our collection of Voluminous mascaras, achieve sleek lines with smudge proof eyeliner, define your brows and discover eye shadow palettes with shades made for every eye color
Because You're Worth It: L'Oreal Paris Makeup helps you create the look you want with our full line of makeup including foundations, concealers, highlighter makeup, brow pencils, eyeshadow palettes, lipsticks and much more
Perfect To Pair With: L'Oreal Paris Voluminous Lash Primer; This lightweight eyelash primer instantly builds dramatic volume and length on each lash for use under Voluminous mascara to instantly boost every lash look

Bestseller No. 10

essence Lash Princess Mascara Set | 4 Vegan & Cruelty-Free Mascaras | False Lash Effect, Waterproof, Primer, Curl & Volume | Stocking Stuffer for Beauty Lovers

THE PERFECT HOLIDAY GIFT: Get in the holiday spirit with Lash Princess Mascara Holiday Gift Set from essence. Whether treating yourself or gifting to a beauty loving bestie, this is the perfect gift to complete any holiday look!
MASCARAS FOR EVERY OCCASION: This set features four iconic Lash Princess mascaras – False Lash Effect, Waterproof, Curl & Volume, and the Lash Princess Primer. Whether you're going for bold, waterproof, or curled lashes, there's a mascara for every occasion
FESTIVE & EASY TO USE: Your favorite easy to use mascaras packaged in an essence winter wonderland design! Starting at the lash line, wiggle the wand, and layer for the perfect look. Use the Lash Princess Primer first for extra length & volume!
SHOP THE SEASON: Check out the rest of our gift sets and stocking stuffers to find the perfect gift for the beauty lover in your life!
CRUELTY FREE: essence cosmetics is certified and acknowledged by PETA as a cruelty-free brand. We do not test any of our products on animals.

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