10 Best hydrating serum (2025)

Hydrating serums are essential for maintaining healthy, glowing skin, and the best options in 2025 offer advanced formulations to quench dryness and enhance moisture retention. Top contenders include the ultra-lightweight Hyaluronic Acid Serum, renowned for its deep hydration, and the nourishing Vitamin C Infusion Serum, which brightens while moisturizing. The Peptide-Infused Hydrating Serum stands out for its anti-aging benefits, while the Aloe Vera Gel Serum provides soothing relief for sensitive skin. Other favorites include the Squalane Hydrating Serum, the Green Tea Antioxidant Serum, and the Rosehip Oil Serum, each delivering unique benefits for a radiant complexion.

SaleBestseller No. 1

COSRX Snail Mucin 96% Power Repairing Essence 3.38 fl.oz 100ml, Hydrating Serum for Face with Snail Secretion Filtrate for Dull Skin & Fine Lines, Korean Skin Care

The Real Snail Essence: Formulated with 96.3% Snail Secretion Filtrate, this essence repairs and rejuvenates the skin from dryness and aging. It improves skin vitality by reducing dullness and soothing dehydrated skin.
Simple Yet Effective Light-weight Essence: A lightweight essence which fastly absorbs into the skin and gives you a natural and healthy glow. Guarantees long-lasting hydration without heavy feeling on the skin.
Key Ingredient: Snail Secretion Filtrate contains "Mucin"- an EFFECTIVE ingredient for enhanced moisturization. It instantly soothes damaged skin and delivers moisture deep into your skin. Perfect for dehydrated and damaged skin.
NO Snails are Harmed: Snail Mucin is obtained in a safe and environmentally friendly way in a favorite environment of snails and then processed as a cosmetic material. 100% Natural, Hypoallergenic, Dermatologist-tested.
Patch Test Recommended: Based on a Skin Irritation Test and a Human Repeat Insult Patch Test (HRIPT), the Snail 96 Mucin Essence is safe to use on sensitive skin. Perform a Patch Test on the body before using on the face. Proceed to using on the face if no irritation occurs in 24 hours. Consult with your doctor immediately if irritation occurs.

Bestseller No. 2

BYOMA Hydrating Serum - Moisturizing Facial Serum with Squalane, Glycerin & Ceramides - Hydrating for Glowing, Dewy Skin - 1.01 fl. oz

BARRIER BOOSTING: This hydrating serum features our barrier boosting Tri-Ceramide Complex (ceramides, cholesterol, fatty acids) combined with a powerhouse pairing of squalane & glycerin delivers a boost of instant hydration with long-lasting results
HYDRATE & REPAIR: A surge of hydration for thirsty skin. Trans-epidermal water loss (TEWL), redness, dryness, and flakiness is minimized to support happier, healthier daily skin function. Skin feels instantly smooth, soft and nourished
GLOWING, BOUNCY SKIN: This lightweight, ultra moisturizing ceramide serum is enriched with hydrating heroes, glycerin & squalane, to replenish moisture levels for bouncy, glowing skin & strengthened daily skin barrier function
ALCOHOL & FRAGRANCE FREE SKINCARE: Dermatologist tested and approved skin care, soap-free, non-comedogenic, alcohol and fragrance-free, vegan and cruelty free. For all skin types
DRIVEN BY SCIENCE: When we stop stripping our skin and start boosting our barrier, we find the key to balanced, brighter skin. Driven by science, powered by actives - Byoma is the ultimate skin-compatible solution

SaleBestseller No. 3

Cerave Hyaluronic Acid Serum for Face with Vitamin B5 and Ceramides | Hydrating Face Serum for Dry Skin | Fragrance Free | 1 Ounce

[ HYALURONIC ACID SERUM ] CeraVe Hydrating Hyaluronic Acid Serum for Face is formulated with our highest concentration of hyaluronic acid, an ingredient that helps retain skin’s natural moisture. Helps skin appear more hydrated and smoother.
[ SMOOTH TEXTURE ] Lightweight, hydrating serum with a smooth, gel texture. If layering with an eye cream or facial moisturizer, apply HA Serum in a thin layer to slightly damp skin and allow to fully absorb into skin before applying additional products.
[ ALL DAY HYDRATION ] With Vitamin B5 to help soothe skin. Features CeraVe's patented MVE ingredient-delivery technology to continually release moisturizing ingredients and provide 24-hour lasting hydration.
[ 3 ESSENTIAL CERAMIDES ] Ceramides are found naturally in the skin and make up 50% of the lipids in the skin barrier. All CeraVe products are formulated with three essential ceramides (1, 3, 6-II) to help restore and maintain the skin’s natural barrier
[ DEVELOPED WITH DERMATOLOGISTS ] CeraVe Skincare is developed with dermatologists and has products suitable for dry skin, sensitive skin, oily skin, acne-prone, and more.

Bestseller No. 4

e.l.f. SKIN Holy Hydration! Triple Bounce Serum, 1.7% Hyaluronic Acid Serum For Plump, Bouncy Skin, Great For Hydrating Dry Skin

HYDRATING FACE SERUM: Get your bounce back and add an unparalleled boost of hydration to your skincare routine. This gel face serum is supercharged with 1.7% hyaluronic acid, plus squalane and niacinamide, to help deliver maximum hydration.
CREATES A PLUMP COMPLEXION: Ideal for quenching dry skin. the Holy Hydration! Triple Bounce Serum reveals fresh, plump, and supple skin. Your complexion will look and feel more hydrated.
HOW TO USE: Add 3-5 drops to freshly cleansed skin and pat in until completely absorbed. Can be used morning and evening on freshly cleansed skin. Great for oily, combination, normal and dry skin types.
BEAUTY TIP: Follow with the Holy Hydration! Hydro Gel Moisturizer for bouncy, plump skin.
SKIN-LOVING INGREDIENTS: All e.l.f. products are made from skin-loving ingredients you want, minus the toxins you don’t—all at good-for-you prices. All e.l.f. products are 100% cruelty-free and Vegan.

Bestseller No. 5

grace & stella Award Winning Hyaluronic Acid Serum (50ml/1.7 fl oz) Hyaluronic Acid Serum for Face - Acido Hialuronico Face Serum for Women - Hydrating Serum Remove Fine Lines, Wrinkles - Anti Aging

Dont Hide That Glow - Your face tells a story, make sure it's a cute one! Feel confident all day everyday with our hydrating hyaluronic acid serum. Get rid of hyperpigmentation that is slowing you down with this acido hialuronico - your face & skin will thank you!
No More Dry Or Flakey Skin - Hyaluronic Acid Serum ( HA Serum ) helps create a youthful appearance, making skin appear dewier and brighter!Our face serum increases cell turnover, reduce the appearance of fine lines, wrinkles, dark spots , dark circles and scarring!
Unique Formula - Unlike other hyaluronic acid serum, this is vegan, paraben and sulfate-free with gentle and effective clean ingredients.Our acido hialuronico is a hydrating serum that is lightweight, suitable for all skin types, and provides long-lasting results!
Loved By Thousands - our hyaluronic acid serum for face is featured in Fab Fit Fun & a fan favorite of many beauty influencers. Perfect gift for women, who enjoy skincare and take self-care seriously. Perfect for a mother's day or birthday gift!
The Holy Grail Of Hydration - our hydrating serum is a game changer when it comes to retaining moisture, achieving glowy skin, and reducing signs of aging. Drink from the fountain of youth!

Bestseller No. 6

Beauty of Joseon Glow Serum Propolis and Niacinamide Hydrating Facial Soothing Moisturizer for Irritated Uneven Skin Tone, Korean Skin Care 30ml, 1 fl.oz

Korean Skincare Brilliance: Dive into the world of K-beauty with our Glow Serum, a harmonious blend of traditional Joseon skincare practices and modern innovations. Experience the glow that defines Korean beauty.
Glows and Exfoliates: Niacinamide keeps the skin stronger and hydrated. Skin tone and pore improvement. BHA will mildly exfoliate.
Key ingredients: 60% Propolis & 2% Niacinamide Elixir, energy of propolis and the revitalizing essence of niacinamide. Our serum brings together Korean skincare treasures to provide a nourishing and anti-aging boost.
All-Day Hydration: Our unique blend ensures consistent hydration, leaving your skin with a captivating, radiant glow.
Great Gift: Perfect for grand parents, moms, dads, girlfriends and boyfriends as a birthday gift and event for special occasions. Present your loved ones with this glow serum korean skincare.

Bestseller No. 7

This anti-aging ultra hydrating pure hyaluronic acid face care and neck serum leaves skin feeling plump to the touch and helps repair skin by replenishing the natural moisture barrier
This skincare serum combines concentrated pure hyaluronic acid, madecassoside and vitamin B5 for optimal effectiveness while also being suitable for sensitive skin
Anti-aging skin care recommended for: Fine lines, Loss of volume, Elasticity, Dehydrated skin, Sensitive skin
Pure hyaluronic acid serum hydrates and visibly plumps skin. Rich serum texture leaves skin feeling supple and hydrated to the touch
4 week consumer test showed 90% of users felt their skin was more hydrated, softer, and more supple

SaleBestseller No. 8

Neutrogena Hydro Boost Hydrating Hyaluronic Acid Serum for Face & Neck, Fast Absorbing Daily Facial Moisturizing Serum Quenches Dry Skin for Hydrated, Glowing Skin, Oil-Free, Non-Comedogenic, 1 fl. oz

HYALURONIC ACID SERUM FOR FACE: 1-fluid ounce bottle of Neutrogena Hydro Boost Hyaluronic Acid face & neck serum instantly absorbs to quench dry skin & deliver higher hydration levels for fully hydrated & moisturized skin that glows day after day
DRY SKIN CARE: The dewy facial serum contains purified hyaluronic acid, an essential hydrator naturally found in skin. Recognized by dermatologists, Hyaluronic Acid binds to water & holds it within skin's surface for supple and smooth skin
FAST ABSORBING MOISTURE: The daily hyaluronic acid serum for face & neck absorbs quickly to replenish skin with higher hydration levels & delivering refreshing hydration to dull, dry skin - for hydrated skin that glows from within day after day
DERMATOLOGIST RECOMMENDED BRAND: From Neutrogena, a dermatologist recommended brand, this facial serum is oil-free & non-comedogenic, so it won't clog your pores. The moisturizing serum features the signature Hydro Boost fragrance & quenches skin
GET GLOWING SKIN: To use in your at-home skincare & beauty routines, apply the hydrating serum evenly to face & neck after cleansing & before moisturizer. Pair with Neutrogena Hydro Boost Water Gel Facial Moisturizer or Gel-Cream for a full routine

Bestseller No. 9

mixsoon Bean Essence 1.01 fl oz/30ml | Natural Fermented Soybean Serum for Hydration and Nourishing Skin | Cruelty Free

Bestseller No. 10

Vichy Mineral 89 Fortifying & Hydrating Daily Skin Booster, Pure Hyaluronic Acid Serum For Face, Plumps & Hydrates, Repairs Skin Barrier, Lightweight Moisturizing Gel, Fragrance Free & Oil-Free

Our best-selling face serum for women & men is formulated with Pure Hyaluronic Acid and 15 Mineral-Rich Vichy Volcanic Water to strengthen & repair your skin barrier
This daily plumping & hydrating serum has been clinically tested by 175 dermatologists on 1600 women worldwide
Safe and effective for all skin types, in a minimalist, fragrance free formula with only 11 ingredients. Alcohol free. Silicone Free
Lightweight, fast-absorbing translucent gel moisturizer for face visibly plumps and hydrates skin
This anti aging skin care serum is accepted by the National Eczema Association, Sensitive Skin Tested & Dermatologist Tested

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