10 Best face serums (2025)

10 Best Face Serums (2025) offer a transformative boost to your skincare routine, targeting various concerns from hydration to anti-aging. These serums are formulated with potent ingredients like hyaluronic acid, vitamin C, and retinol, ensuring your skin receives the nourishment it craves. Brands like The Ordinary, SkinCeuticals, and Drunk Elephant lead the pack, providing effective solutions for all skin types. Whether you're looking to brighten your complexion or reduce fine lines, these top-rated serums promise visible results. Elevate your skincare game with these must-have products that cater to your unique skin needs in 2025.

SaleBestseller No. 1

COSRX Snail Mucin 96% Power Repairing Essence 3.38 fl.oz 100ml, Hydrating Serum for Face with Snail Secretion Filtrate for Dull Skin & Fine Lines, Korean Skin Care

The Real Snail Essence: Formulated with 96.3% Snail Secretion Filtrate, this essence repairs and rejuvenates the skin from dryness and aging. It improves skin vitality by reducing dullness and soothing dehydrated skin.
Simple Yet Effective Light-weight Essence: A lightweight essence which fastly absorbs into the skin and gives you a natural and healthy glow. Guarantees long-lasting hydration without heavy feeling on the skin.
Key Ingredient: Snail Secretion Filtrate contains "Mucin"- an EFFECTIVE ingredient for enhanced moisturization. It instantly soothes damaged skin and delivers moisture deep into your skin. Perfect for dehydrated and damaged skin.
NO Snails are Harmed: Snail Mucin is obtained in a safe and environmentally friendly way in a favorite environment of snails and then processed as a cosmetic material. 100% Natural, Hypoallergenic, Dermatologist-tested.
Patch Test Recommended: Based on a Skin Irritation Test and a Human Repeat Insult Patch Test (HRIPT), the Snail 96 Mucin Essence is safe to use on sensitive skin. Perform a Patch Test on the body before using on the face. Proceed to using on the face if no irritation occurs in 24 hours. Consult with your doctor immediately if irritation occurs.

Bestseller No. 2

Vitamin C Face Serum - Dark Spot Remover Facial Serum, Vit C Serum with Hyaluronic Acid, Ferulic Acid, & Vit E - Anti Aging and Skin Brightening Serum, Pure Vitamin C Serum Skin Care 30 ml

𝗧𝗨𝗥𝗡 𝗕𝗔𝗖𝗞 𝗧𝗛𝗘 𝗖𝗟𝗢𝗖𝗞 𝗢𝗡 𝗔𝗚𝗜𝗡𝗚: Our vitamin C serum uses 3-O Ethyl Ascorbic Acid to quickly boost your skin’s glow – unlike most serums, which feature weaker derivatives.
𝗧𝗔𝗥𝗚𝗘𝗧𝗦 𝟭𝟬 𝗩𝗜𝗦𝗜𝗕𝗟𝗘 𝗦𝗜𝗚𝗡𝗦 𝗢𝗙 𝗔𝗚𝗜𝗡𝗚: Our serum dramatically improves the appearance of firmness, neck lines, wrinkles, elasticity, plumpness, lines, texture, pores, skin-tone evenness, and radiance.
𝗦𝗨𝗣𝗘𝗥𝗖𝗛𝗔𝗥𝗚𝗘𝗗 𝗔𝗡𝗧𝗜-𝗔𝗚𝗜𝗡𝗚 𝗔𝗖𝗧𝗜𝗩𝗘𝗦 + 𝗦𝗢𝗢𝗧𝗛𝗜𝗡𝗚 𝗕𝗢𝗧𝗔𝗡𝗜𝗖𝗔𝗟𝗦: We've added a slew of anti-aging botanicals to boost your skin’s regenerative properties and deliver results faster. Sodium hyaluronate, a hydrolyzed salt of pure hyaluronic acid locks in moisture, aloe vera keeps skin calm, and vitamin E strengthens and protects.
𝗧𝗛𝗘 𝗚𝗟𝗢𝗪-𝗨𝗣 𝗬𝗢𝗨𝗥 𝗦𝗞𝗜𝗡 𝗗𝗘𝗦𝗘𝗥𝗩𝗘𝗦: Our lightweight formula boosts the appearance of skin’s brightness and delivers lasting radiance. After 6 weeks, 92% said wrinkles appeared softer, and 95% saw a visible improvement in the look of dark spots.
𝗗𝗘𝗥𝗠𝗔𝗧𝗢𝗟𝗢𝗚𝗜𝗦𝗧 𝗧𝗘𝗦𝗧𝗘𝗗 𝗢𝗡 𝗔𝗟𝗟 𝗦𝗞𝗜𝗡 𝗧𝗬𝗣𝗘𝗦 & 𝗧𝗢𝗡𝗘𝗦: Focusing on natural ingredients, we’ve created a dermatologist-backed vegan & cruelty-free vitamin C serum for all skin types. InStyle, Marie Claire, the Daily Mail and more have named it one of the best vitamin C anti-aging serums on the market.

Bestseller No. 3

GLEOW Retinol Serum for Face - Vitamin C Face Serum with Hyaluronic Acid Serum for Face - Vitamin C Serum for Face - Retinol for Face - Hydrating Face Serum for Women and Men 3x1oz - Glow Face Serums

USA-Made, Dermatologist-Developed Formula: This Vitamin C facial serum, enriched with Hyaluronic Acid and Retinol, is crafted by cosmetic chemists and dermatologists in the USA. This complete package serum offers gentle yet visible results, providing facial care for women and men.
Even-Tone Skin Solution: Discover the secret to a visibly even-toned complexion with our Vitamin C Serum for Face. This serum helps reduce the appearance of patchy skin, providing a lasting glow and a more uniform skin tone, suitable for all skin types.
Hydration Boosting Essentials: Elevate your skincare routine with our Hyaluronic Acid Face Serum. This hydrating serum revitalizes dull skin, leaving it supple and ultra-soft, perfect for daily use in your skin care regimen.
Night Super Hero: Enhance your nighttime routine with our Retinol night serum for face. This facial serum for women and men, enriched with Hyaluronic Acid, Vitamin E, and Aloe Vera, helps smooth the look of wrinkles and fine lines for a youthful appearance.
Free From Harsh Additives: Explore our range of serums, face oils, and personal care products that are free from artificial fragrances, colors, parabens, sulfates, and gluten. These products are designed to enhance hydration and moisture for all skin tones and types.

Bestseller No. 4

Tree of Life Beauty Facial Skin Care Set, Brightening, Firming, Hydrating, Dry Face, Dermatologist Tested - Trio Power Kit, Vitamin C, Retinol and Hyaluronic Acid, 3 count of 1 Fl Oz

POWERFUL ANTI-AGING TRIO: This set includes our beloved Vitamin C Serum to brighten and even skin tone, Retinol Serum to reduce fine lines and wrinkles, and Hyaluronic Acid Serum for deep hydration. Used together, these potent serums visibly improve skin texture, tone, and firmness for a more youthful complexion. Suitable for all skin types including sensitive skin. See noticeable results in as little as 2-4 weeks with consistent use.
ADVANCED FORMULA: Our serums are packed with nourishing botanical ingredients like aloe vera, jojoba oil, and witch hazel. We use high-quality, active ingredients in effective concentrations. Vegan and cruelty-free.
FAST ABSORBING FORMULA: Crafted for instant penetration, this lightweight formula is designed to absorb quickly into the skin, leaving no residue behind. Its rapid action ensures that active ingredients are delivered efficiently to the skin's deeper layers, optimizing their benefits without the wait. Ideal for those with a busy lifestyle, it allows for immediate application of subsequent skincare products or makeup.
SUITABLE FOR DRY & SENSITIVE SKIN: Our Serums are mild, hypoallergenic, & free from harsh chemicals that can cause irritation or dryness. They deliver necessary hydration, soothing relief, comprehensive care & gentleness for both dry & sensitive skin
DERMATOLOGIST-TESTED & CRUELTY-FREE: Packed with thoughtfully-chosen ingredients you can feel good about! Tree of Life's commitment to your skin's health is backed by rigorous dermatologist testing, ensuring top-quality care, while steadfastly maintaining cruelty-free standards

Bestseller No. 5

TruSkin Vitamin C Serum – Anti Aging Facial Serum with Vitamin C, Hyaluronic Acid, Vitamin E & More – Brightening Serum for Dark Spots, Even Skin Tone, Eye Area, Fine Lines & Wrinkles, 1 Fl Oz

SKIN BRIGHTENING SERUM: Vitamin C evens skin tone, neutralizes free radicals, and boosts collagen to improve vibrance and reduce dark spots, dark circles, fine lines & wrinkles
ANTI AGING FORMULA: Purposefully balanced blend with Vitamin C, botanical Hyaluronic Acid, Vitamin E, Aloe Vera, Jojoba Oil, and MSM to help brighten, calm & protect skin
BETTER FORM of VITAMIN C: Highly stable, Sodium Ascorbyl Phosphate maintains potency for longer with less skin stinging than other commonly used forms of Vitamin C
SKIN FRIENDLY, GENTLE SKIN CARE: Fragrance free skin nourishment using vital nutrients, antioxidants and botanical actives to improve skin wellness, all in a vegan and cruelty-free formula without parabens and other harmful chemicals you don’t want
THE TRUSKIN DIFFERENCE: If for any reason you decide this product isn't a fit for your skin, we're here for you. Each purposefully balanced medley of key antioxidants, super-nutrients and nourishing botanical actives enhances efficacy and delivers skin-friendly benefits, without added additives or fragrances. The expiration date is printed on the barcode sticker attached to the packaging.

Bestseller No. 6

e.l.f. SKIN Holy Hydration! Triple Bounce Serum, 1.7% Hyaluronic Acid Serum For Plump, Bouncy Skin, Great For Hydrating Dry Skin

HYDRATING FACE SERUM: Get your bounce back and add an unparalleled boost of hydration to your skincare routine. This gel face serum is supercharged with 1.7% hyaluronic acid, plus squalane and niacinamide, to help deliver maximum hydration.
CREATES A PLUMP COMPLEXION: Ideal for quenching dry skin. the Holy Hydration! Triple Bounce Serum reveals fresh, plump, and supple skin. Your complexion will look and feel more hydrated.
HOW TO USE: Add 3-5 drops to freshly cleansed skin and pat in until completely absorbed. Can be used morning and evening on freshly cleansed skin. Great for oily, combination, normal and dry skin types.
BEAUTY TIP: Follow with the Holy Hydration! Hydro Gel Moisturizer for bouncy, plump skin.
SKIN-LOVING INGREDIENTS: All e.l.f. products are made from skin-loving ingredients you want, minus the toxins you don’t—all at good-for-you prices. All e.l.f. products are 100% cruelty-free and Vegan.

Bestseller No. 7

Good Molecules Niacinamide Serum - 10% Niacinamide Balancing B3 Facial Serum for Acne, Tone, Texture - Brightening and Hydrating Skincare for Face

BRIGHT AND HEALTHY COMPLEXION: Refine tone and improve texture while nourishing your skin! Embrace newfound confidence with the Good Molecules Niacinamide Serum!
SOOTHING AND NON-DRYING: Beneficial for acne prone skin and clogged pores. This serum is non-drying and designed to help to reduce signs of moisture loss caused by a weak skin barrier function.
PROMOTE SMOOTH AND EVEN SKIN: This balancing formula is rich in Niacinamide (10%), also known as B3, and can be very helpful for those suffering from breakouts, uneven skin tone, enlarged pores, and dull texture.
PERFECT ADDITION TO YOUR BEAUTY REGIMEN: Apply a few drops to your skin in the morning and at night before oils, moisturizers, and creams. Our serum is powerful enough to bring results and gentle enough for daily use.
GENTLE ENOUGH FOR ALL SKIN TYPES: This serum is suitable for all skin types, but can be particularly beneficial for those with combination/oily skin. Our serum has a pH of 7.1, is fragrance-free, and was never tested on animals. Since everyone's skin is unique, we recommend performing a patch test before using this product to ensure compatibility and avoid any potential reactions.

SaleBestseller No. 8

Pacifica Beauty, Glow Baby Booster Serum For Face, Vitamin C and Glycolic Acid, Brightens and Supports, For All Skin Types, Fragrance Free, Clean Skin Care, Vegan & Cruelty Free , 1 Fl Oz

HYDRATING FACIAL SERUM: It's no secret that glowing, fresh skin looks youthful. This concentrated bioactive serum moisturizes and relieves dull, dry skin for improved texture and brightness.
VITAMIN C & GLYCOLIC ACID: Our combination of ingredients includes vitamin C – a beloved antioxidant & brightener support for skin, and glycolic acid – an AHA that has been shown to help improve texture, brighten, and refresh lackluster skin.
HOW TO USE: Shake well. Use alone or add a dropper full to your moisturizer anytime you need an extra boost. Apply to clean skin. Can be used on its own or to prep your skin before applying makeup to keep skin looking soft while minimizing shine.
CLIMATE CONSCIOUS: In partnership with Plastic Collective, Pacifica Beauty provides funds to help support the development of plastic recycling social enterprises and address plastic waste in territories with high environmental leakage.
PACIFICA: Pacifica strives to empower people to embrace their natural beauty & make choices that align with their values. We believe that everyone deserves effective products that use 100% vegan and cruelty-free ingredients at accessible prices.

Bestseller No. 9

grace & stella Award Winning Hyaluronic Acid Serum (50ml/1.7 fl oz) Hyaluronic Acid Serum for Face - Acido Hialuronico Face Serum for Women - Hydrating Serum Remove Fine Lines, Wrinkles - Anti Aging

Dont Hide That Glow - Your face tells a story, make sure it's a cute one! Feel confident all day everyday with our hydrating hyaluronic acid serum. Get rid of hyperpigmentation that is slowing you down with this acido hialuronico - your face & skin will thank you!
No More Dry Or Flakey Skin - Hyaluronic Acid Serum ( HA Serum ) helps create a youthful appearance, making skin appear dewier and brighter!Our face serum increases cell turnover, reduce the appearance of fine lines, wrinkles, dark spots , dark circles and scarring!
Unique Formula - Unlike other hyaluronic acid serum, this is vegan, paraben and sulfate-free with gentle and effective clean ingredients.Our acido hialuronico is a hydrating serum that is lightweight, suitable for all skin types, and provides long-lasting results!
Loved By Thousands - our hyaluronic acid serum for face is featured in Fab Fit Fun & a fan favorite of many beauty influencers. Perfect gift for women, who enjoy skincare and take self-care seriously. Perfect for a mother's day or birthday gift!
The Holy Grail Of Hydration - our hydrating serum is a game changer when it comes to retaining moisture, achieving glowy skin, and reducing signs of aging. Drink from the fountain of youth!

SaleBestseller No. 10

L'Oreal Paris Revitalift 1.5% Pure Hyaluronic Acid Face Serum, Hydrate & Reduce Wrinkles, Fragrance Free 1 oz

Intensive hydrating 1.5 percent Pure Hyaluronic Acid Serum for face with Vitamin C moisturizes skin instantly for dewy glow and visibly plumped skin; Reduces wrinkles and boosts skin's radiance; Effective for all skin tones
Instant relief for dry skin; This hyaluronic acid moisturizer for face deeply hydrates skin immediately; In 1 week, visibly plumps for younger looking skin that feels firmer, more elastic and radiant; Skin looks and feels dewy instantly and overtime
Hyaluronic Acid (HA) is a potent hydration-attracting molecule naturally found in the skin; This formulation combines low-molecular and high-molecular weight for multi-depth hydration; Vitamin C is a vital antioxidant known to boost skin's radiance
Lightweight gel serum absorbs fast with no tacky feel or leftover residue; Sheer finish on skin and wears well under makeup as a primer; for a dewy boost of hydration; #1 Serum in The World *Based on NielsenIQ RMS data. 12M Period Ending August 2022
Hyaluronic Acid Serum with Vitamin C for face and neck; Fragrance free, paraben free, mineral oil free, no synthetic dyes; Dermatologist tested; Suitable for every skin type: dry skin, oily skin, combination skin, sensitive skin and mature skin

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